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Kyle Scott at the Better Retreat 2025: The Power of Story in a Data-Driven Industry
At the Better Homes and Gardens Real Estate Better Retreat 2025 in Nashville, Kyle Scott dedicated his keynote to the art of storytelling and its role in shaping modern real estate brands.
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Stephen Shapiro’s Playbook for Luxury Real Estate Success
Stephen Shapiro, co-founder of West Side Estate Agency, has spent over four decades shaping Los Angeles’ luxury real estate market, which he describes in our latest Presence Podcast.
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From Attention to Market Power: Kyle Scott on Building a Standout Brand Voice
At this year’s Coldwell Banker’s Global Luxury Experience Conference in Vail, Kyle Scott, senior vice president of partnerships, brand, and community at Luxury Presence, shared a simple, high-impact framework that showed agents how to go from being seen to being selected.
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How Everyday Agents Are Winning Big With Luxury Presence
Meet the agents and teams who are turning smart branding and digital tools into local authority, consistent leads, and lasting client relationships. These aren’t celebrity brokers with unlimited budgets; they’re everyday professionals making the right moves and scaling faster than the competition.
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Real-Time Marketing Review: What’s Working for Agents Right Now
In a recent Luxury Presence webinar, hosted by Chris Linsell, director of content, a team of experts walked through real-world examples of agent marketing materials: Social feeds, websites, and blogs, to highlight what works, what falls short, and how to stand out in an increasingly crowded digital…
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The Broker in Every Room: Lessons From Tricia Lee
Tricia Lee is widely recognized as the “honorary mayor of Brooklyn.” Her career has been defined by a deep connection to the borough, a relentless focus on branding, and a commitment to showing up authentically in every interaction.
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Risk, Reinvention, and Real Estate: How Eric Haskell Built His Career
Eric Haskell’s trajectory, from art curation to luxury real estate, illustrates how vision, daring, and design instincts can become powerful engines of influence.
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The Quiet Tactics Powering Real Estate’s Boldest Brands
For brokerages navigating scale, identity, and brand impact, the ability to operate with clarity and foresight has become a decisive advantage. In July 2025, Luxury Presence brought together three trailblazing figures to examine that exact frontier.
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Marketing Like a Top Producer: Relevance, Personalization, and Performance
The expectations of modern buyers and sellers are shifting. Real estate professionals navigate an environment shaped by precision, timing, and elevated digital standards. Clients want experiences that reflect their preferences, goals, and timelines.
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