Branding

Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it

Learn why selecting the right brand fonts is vital for real estate marketing, best practices for choosing fonts, essential considerations, and emerging trends in …

Woman updates calendar in front of cup of black coffee, branding and marketing inspiration photos, laptop and several books on a desk

Just about every real estate professional will agree that 2024 will go down as one of the most tumultuous years in our industry. As …

Three business people gather around a table with a laptop and paperwork, demonstrating what is a real estate broker

What is a real estate broker, and what's their role in the industry? How does this compare with agents? Discover the crucial differences between …

A color wheel on a black background surrounded by real estate logos, showing how brand colors fit together in the real estate industry

Your brand colors are more than just aesthetic choices; they have the power to influence emotions, convey professionalism, and communicate the essence of your …

In a busy real estate brokerage office, a broker-owner recruits a top producing agent

Looking to set your real estate brokerage apart in the coming year? We’ve gathered the latest insights and actionable advice, focusing on brand differentiation, …

business man standing at top of staircase. Used as decorative image for blog titled What’s the difference between a Realtor and a real estate agent?

Navigating the complex world of real estate can be daunting, especially when it comes to understanding the roles of the professionals involved. Perhaps the …

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

Two agents work together on a laptop discussing potential real estate blog ideas that may generate leads and improve their marketing ROI

One of the most effective components of a successful content marketing strategy is maintaining a real estate blog. A section of your website filled …

CEO of Real Sharran Srivatsaa sits in front of a mic being recorded for The Presence Podcast

In this episode of the Presence Podcast, host and Luxury Presence CEO Malte Kramer sits down with Sharran Srivatsaa — a leading voice in …

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Find out how Luxury Presence can elevate your brand and help you grow. For a limited time, we’re offering an exclusive $500 credit toward your website design fee when you partner with us by July 31, 2025.

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