Branding

Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

Three color swatches are fanned out on top of a blank journal, representing a brainstorming session to come up with real estate branding ideas

Your brand is the essence of your reputation, the story you tell, and the experience you create for clients. In today’s fast-moving digital world, …

Three images on a lilac background representing three of the most popular real estate niches

While it might sound limiting to focus on a specific real estate niche, specializing in one defined area allows you to sharpen your focus, …

A real estate agent holds up her phone taking a selfie and demonstrating how to build a brand on instagram and linkedin

Your social platforms should be working overtime — attracting qualified leads, showcasing your expertise, and building the trust that converts followers into clients. This …

Your brand awareness strategy isn’t about fancy logos or catchy taglines — it’s the process of creating a predictable system that attracts and nurtures …

Presence Copilot

In an increasingly digital real estate market, a branded mobile app can not only set you apart from competitors but also deliver a streamlined, …

A real estate agent looks at images on her phone in front of her laptop, in an effort at maintaining brand consistency across platforms

The internet is crowded with information, making it hard for real estate professionals to stand out. In fact, the typical homebuyer visits nine different …

Real estate agent writing with a black pen on a white pad of paper, working on creating their personal brand statement

Your brand is the key to standing out in a crowded market, and one of the most powerful ways to define it is by …

An agent sits with a client at a desk, showing him a real estate listing on her white-labeled mobile app

Curious what it would be like to have a branded app dedicated to your real estate business? In yesterday’s Luxury Presence Panel webinar, industry …

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