Branding

Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it

real estate agent signing contract

Artful negotiation combines strategy, confidence, and a deep understanding of both market dynamics and human psychology. Because real estate agents navigate negotiations on behalf …

Three female real estate agents standing in the office, collaborates on how to build their marketing plan.

The real estate game has changed more in the past year than at any other time in recent history. To become (and remain) a …

The Presence Podcast with the Malibu Life Team

Madison Hildebrand and Jennifer Chrisman have navigated the luxury real estate landscape with remarkable success. Their marketing and branding advice can elevate any agent or …

a black thank you card sits next to a coffee cup illustrating one option for real estate pop by ideas

In the competitive world of real estate, staying top-of-mind with clients and prospects is essential. One effective way to do this is through real …

Because the process of building a personal brand varies so much from agent to agent, there are plenty of potential mistakes for real estate …

Joana Koiller, VP of Design at Luxury Presence

As Luxury Presence’s VP of Design, Joana Koiller oversees our Product, Brand, and Marketing Designers, as well as our Creative Studio. Before joining the …

The Presence Podcast with Phillip Salem

Personal branding is a critical element of success in real estate, and few agents embody this more effectively than Compass top producer, Phillip Salem …

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