Content Marketing

Using posts on your site and social media accounts — as well as email newsletters and other outreach — to advance your target audience’s understanding and appreciation of your real estate brand

Businesswoman on white couch with tablet looking through list of real estate keywords to find the right one to use

As of 2026, 97% of homebuyers use the internet during their home search, and the phrases they type into Google, ChatGPT, and Perplexity determine …

Two people look through a real estate agent resume at a desk with another person across from them

Creating a professional real estate agent resume is one of the most direct ways to stand out in a crowded field. In 2026, with …

A real estate agent looks at his email marketing performance metrics, wondering what is a good click rate for email marketing?

Real estate email marketing is one of the highest-return channels available to agents in 2026, but only if you know how to read the …

Agent at a standing desk creating a real estate CMA & presentation for clients using software

In 2026, the right real estate CMA software does more than pull comps. It shapes how sellers perceive your expertise before you ever walk …

graphic showing how to build a real estate website

In 2026, real estate agents are expected to show up everywhere: Instagram, YouTube, email, blogs, listing platforms, and more. The pressure to create fresh …

A real estate agent sits crosslegged on a grey couch, typing out a drip email marketing real estate campaign

As of 2026, drip email marketing for real estate remains one of the most reliable ways to turn cold inquiries into active clients without …

I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to …

A cream colored mailbox with the word "mail" on it standing in front of a grassy expanse

Real estate postcards that feature local market data do something most direct mail cannot: they give homeowners a reason to read, keep, and respond.

A lead signs up for a real estate agent follow up email created with templates

As of 2026, real estate follow-up email templates remain one of the highest-ROI tools an agent can build into their daily workflow. The difference …

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