By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
CRM marketing integration means connecting your customer relationship management system to the channels that generate and nurture your business: your website, your email, your …
Audience segmentation is the practice of dividing your contacts into targeted groups based on shared characteristics, so every message you send speaks to a …
Advanced CRM strategy starts where the setup guides stop. Once your database is segmented, your drips are running, and your scores are populated, the …
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