Social Media
Best practices for posting, advertising, and engaging with your target audience on a variety of social networks
By Aaron Grushow, Senior Marketing Manager, Social Media, Luxury Presence Agents ask me about new Instagram features pretty often, and most of the time …
Social media is an effective tool for building your real estate brand and positioning yourself as a market leader. The top real estate Instagram …
The first few seconds of your video can make or break its performance. Here's a streamlined guide to 109 proven real estate video hooks, …
What’s New Social Media Management delivers a complete weekly social media campaign — static posts, image carousels, and AI-generated video Reels — drafted from …
Most real estate agents feel pulled in a dozen directions when it comes to social media. You know you should be posting, but where? …
Most real estate agents treat Instagram like a digital bulletin board. They post a listing photo, add a caption about square footage, and wonder …
Facts and figures matter in real estate marketing. But facts alone do not build the kind of trust that turns a stranger into a …
A viral real estate video in 2026 is not a lucky accident. It is the result of a deliberate formula: a strong hook, a …
I've spent years working on social media strategy at Luxury Presence, and the pattern I see over and over is this: agents who …