Social Media

Best practices for posting, advertising, and engaging with your target audience on a variety of social networks

INTRODUCTION Social media is not a place to chase vanity metrics. It is a baseline marketing strategy for modern real estate agents who want …

Laptop showing one of the top real estate instagram accounts on its screen

From accounts with magazine-worthy photographs to gorgeously written content, discover the best (and most luxurious) real estate Instagram accounts.

Best Social media platforms for real estate

Buyers and sellers often search Instagram, TikTok, and YouTube before they ever call an agent, making social media their first impression of you. The …

Strong video hooks capture audiences and encourage engagement

The first few seconds of your video can make or break its performance. Here’s a streamlined guide to over 100 proven real estate video …

phone with an icon for the instagram app

Instagram’s search shift means your real estate brand will soon be on Google, whether you plan for it or not Instagram has confirmed it …

Jose Prats

From discovering a passion for Los Angeles’ unique architectural gems to navigating the competitive corridors of its real estate market, Jose Prats has traversed …

real estate agent works on her computer with the benefit of an AI social media assistant

As social media content saturation increases and consumer expectations grow, real estate professionals must adopt new technologies that elevate their voice, sharpen their message, …

Four squares of content all displaying different real estate Instagram post ideas on a gray and white background

When it comes to maintaining your Instagram presence as a real estate agent, it’s essential to regularly update your account to provide professional insights …

A smartphone with a press release for a real estate website on the screen

What is social proof and how can you use it to grow your real estate business?

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