Social Media

Best practices for posting, advertising, and engaging with your target audience on a variety of social networks

A real estate agent looks at images on her phone in front of her laptop, in an effort at maintaining brand consistency across platforms

In 2026, the typical homebuyer visits nine different digital sources before moving forward on a real estate transaction (National Association of Realtors, 2023).

Woman holding up smartphone taking a listing photo of a small condo building for her real estate social media marketing campaign

Insights from our Senior Marketing Manager for Social Media, Aaron Grushow When I started filming property tours as a real estate agent, I was …

Before joining Luxury Presence, I spent years building a personal brand on TikTok, creating luxury real estate content across Los Angeles. In my role …

I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to …

Logos for Instagram, Facebook, Messenger, Youtube, TikTok, all brands to be considered in real estate social media marketing

Most agents treat social media like a megaphone. They post listings, share market stats, and hope the algorithm does the rest. The agents generating …

A hand outstretched on a pink background catching stars as a symbol of how to ask clients for reviews

Asking clients for reviews can feel awkward, but it does not have to be. The key to how to ask clients for reviews in …

hashtag made out of neon to represent real estate hashtags for social media

If you are a real estate agent posting on social media without a hashtag strategy, you are leaving visibility on the table. Real estate …

A customer checks her phone for a real estate SMS marketing message from a realtor.

Real estate retargeting ads are paid advertisements that re-engage people who visited your website or interacted with your online content but left without making …

real estate agent works on her computer with the benefit of an AI social media assistant

In 2026, real estate social media marketing is no longer optional. It is the single most important digital channel for agents who want to …

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