While it’s no secret that a solid agent bio is critical to helping potential clients understand what you represent and what sets you apart, it doesn’t make it any less difficult or daunting to write. We identified key strategies for building an eye-catching agent bio in a previous article. However, if you’d like extra guidance on crafting a bio to help you win more business, this comprehensive guide is for you. Read on for a step-by-step guide and best-in-class real estate bio examples from other agents.
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Answer these questions before drafting your real estate agent bio
Before you begin writing your agent bio, spend some time reflecting on your background and experiences. Below are important questions to consider. We recommend you take 15-20 mins to complete the following questionnaire. Later, you will use those responses to write your bio.
Personal information for your agent bio
- Where are you from?
- What communities are you currently serving? How long have you been there?
- What’s your favorite aspect of life there?
- What are your hobbies? Are there causes outside of real estate that you’re interested in? (e.g. philanthropic, volunteer, arts & culture, sports & activities)
- What personal details would you like to share? (e.g. description of your family)
- What three adjectives would you use to describe yourself?
Real estate background information for your agent bio
- How and when did you start in real estate?
- Do you have any previous agent experience? Is it for the same community or for a different audience?
- What is your favorite part of the real estate business?
- How would your clients describe you?
- What do you do better than your competition? Or, what can you offer that nobody else can?
- Do you have any degrees, awards, and notable accomplishments?
- What is your target audience or niche? Do you have any previous experience with this demographic?
- What are you proudest of?
How to structure your real estate agent bio (including a template)
Once you have completed the above questionnaire, you can begin working on your bio. The following sections will provide formatting and structural guidelines as well as a template to help you craft the perfect real estate agent bio.
How long should a real estate agent bio be?
There is no official rule on how long or short your agent bio should be, however, a well-written agent bio is typically between 400-500 words. While it can be difficult to boil down your life experiences, skills, and personality into a few short paragraphs, thinking about your agent bio as your highlight reel or your “greatest hits” can be helpful. Your bio should be succinct and give your potential clients a clear snapshot of who you are and what you represent.
What to include in a real estate agent bio
Key elements to include in your real estate bio
Generally, a solid real estate agent bio will include the following elements:
- How you got started in real estate
- The geographic area you serve
- Any accolades, awards, or accomplishments you have achieved/won
- Flattering qualities you possess
- Any information you wish to include regarding your interests and hobbies
Write your bio chronologically
When writing your bio, you’ll also want to ensure you are following a logical timeline. Whenever possible, detail your life starting from your college experience, to entry-level jobs, to present-day accomplishments. This provides a logical flow to the bio that paints a full picture of you.
Write your real estate bio in the third person
When writing a formal real estate agent bio, it is best practice to write your bio in the third person versus the first person. You should use your full name upon the first mention, then use your last name for subsequent mentions. There are some situations where using the first person is acceptable, like writing a short bio for Facebook, Instagram, or Twitter. Because social media networks are informal gathering places, a less formal bio would be appropriate there. You can check out this article for tips on how to write the perfect bio for social media.
Real estate agent bio template
Below is a template you can use to create your real estate agent bio.
Section one of your real estate agent bio should have an engaging opening with a flattering introduction. Here are some examples of the style you should aim for in your opening paragraph:
- A luxury home search requires more than just a realtor. It calls for a discerning eye, a polished style, and a level of sophistication beyond the average agent – it calls for someone like [your name].
- Purchasing or selling a home can be an arduous process, but with [your name] on your side, it doesn’t have to be.
The second paragraph is the meat of your real estate agent bio. You can use the responses from the questionnaire you completed above as a guide to writing this section. The second paragraph should answer the following questions:
- How did you get your start in real estate? Did you attend college? Have an internship? Did another real estate agent mentor you? Are you from a family of realtors?
- What is your career like today? Do you work with a team or run your business solo?
- Have you won any awards or received any specific accolades?
The third paragraph of your real estate agent bio should answer the following questions:
- What geographic area do they work in? Why do they love living and working there?
- How would their clients describe them?
Finally, you can wrap up your real agent bio with some fun personal information to help your potential clients connect with you better. Consider the following question when writing this section:
- When they’re not at the office, what do they enjoy doing?
Examples of strong real estate agent bios
Hitting a wall trying to write or re-write your real estate agent bio? Perhaps you need a little inspiration. Take a look at these solid bios from some of our real estate clients across the country. Notice how they all follow a similar format to the above template. You can find ways to incorporate their clever strategies into your new real estate bio.
Tim DeBellis, Realtor, Santa Rosa
Tim DeBellis is a longtime California resident living and working in Sonoma County. He specializes in serving luxury buyers and sellers in Santa Rosa, Windsor, Healdsburg, and the surrounding communities.
There is so much to love about the Sonoma County lifestyle, from the strong sense of community to the incredible amenities, including a robust culinary scene, lush redwood forests, scenic rugged coastlines, and of course the world-renowned wineries. Tim cherishes the opportunity to share what he loves most about the area with his clients and help them acclimate to this vibrant and diverse region.
Real estate is a lifelong passion for Tim, sparked by a persistent, creative spirit he’s nurtured from a young age. After sampling a few different careers, including working in the healthcare management consulting field and as a flight controls test engineer in the aerospace field, he finally became a licensed realtor in 2016 and hasn’t looked back since.
Navigating the local real estate market is complex for buyers and sellers unfamiliar with best practices. Tim emphasizes a low-stress, educational approach because he wants his clients to feel secure and empowered in their decisions. He draws on over 35 years of experience across various industries to provide the most accurate and timely advice to each client based on their specific needs and objectives.
Whether you are a first-time buyer or a veteran, buying and/or selling can be tricky, and sometimes challenges arise. Tim ensures his clients always know what’s going on by communicating frequently. Patient and thorough, Tim will walk you through every step of the process from A to Z, so you feel confident and informed. Along with offering an exemplary degree of quality customer service, Tim also brings a team of experts to assist with advising and helping his clients.
When he isn’t working, you’re likely to find Tim flexing his green thumb in his backyard garden, hiking, cooking, or experimenting with creative home design ideas. He is happily married to his husband of 16 years.
Laura Parker, Realtor, Menlo Park
After a twenty-year career as a professional photographer, during which she traveled extensively, shot celebrities and NFL players, and secured a spot as one of the top 40 wedding photographers in the world, she knew it was time for something closer to home. In 2007, she began her work in real estate as the owner of a property management company, where she managed rentals and helped people choose investment properties. Now, as a full-time agent, she utilizes her varied skill set to help her clients make informed decisions about what’s right for them.
She was born in San Francisco and grew up in the Bay Area, so she has extensive personal knowledge of what each neighborhood offers as well as a long list of recommendations for restaurants, shopping, and all the fun things to do. With five children ranging from elementary school to college, Laura knows the world-class education available here and is an expert on schools and districts for students of all ages.
She is passionate and often works around the clock to the point that it has been questioned if she actually sleeps. Though she prides herself on being readily available for her clients, she stays busy in her personal life as well. Her children are having an adventure-filled childhood, and her family can often be found exploring the outdoors, making meals together, and enjoying the many active and beautiful things the Bay Area has to offer. In her free time, Laura loves to invest herself in creative endeavors such as cooking, glass blowing, and photography.
Stephanie Chandler, Realtor, Edina
Stephanie has always been a hard worker and overachiever! After attending the University of Minnesota at just 16 years old, she quickly became one of the top agents in the Twin Cities area. Within the last decade, she became one of Edina’s top 5 agents and Minneapolis/St. Paul’s top 20 agents!
Since she was little, Stephanie remembers tagging along with her mom and grandma as they worked as agents across the Twin Cities. Eager to follow in their footsteps, she became her mom’s assistant where she became one of the youngest loan officers with Edina Realty. From there she became a licensed real estate agent and became a third-generation Realtor® following her mom and grandma!
Stephanie has worked in almost every area of real estate! She transitioned her business to focus more on rentals after one of her clients inquired about a local rental property. Stephanie then became one of Edina’s first agents to sell rentals allowing her to make over $100,000 within six months! She then started sharing her success by training other agents about the rental process.
As renters started buying again, her business shifted back to residential sales; however, with her rental experience, she began working with rental investors. At this time, Stephanie was also working with first-time buyers and sellers, representing luxury home builders, and renovating homes around the St. Paul area.
Stephanie loves working in real estate because “I love helping people and working within the many different areas of real estate! It continues to provide me with amazing opportunities and challenges that allow me to grow both professionally, and personally!”
Stephanie currently lives in St. Paul with her husband of twenty years and her two terrific girls, ages 20 and 14. In her spare time, she enjoys spending time with her family, friends, and loved ones. She also enjoys traveling the world, cooking for her family, and practicing yoga.
“I love to see people’s dreams come to reality. My biggest reward within this job is guiding my clients through the emotional journey of buying or selling a home; it is such a great privilege to have!”
Spencer Hsu, Realtor, Palo Alto
When searching for a Silicon Valley Realtor®, you can choose an agent who takes chances and hopes for the best. Or you can choose an agent who can accurately predict market conditions and get you the real, tangible results. If you’d rather not leave things to chance, then you should work with Spencer Hsu. As one of Silicon Valley’s premier agents, Spencer’s mission is to help navigate his clients through the ever-changing market and produce the best possible outcomes.
Born and raised in San Jose, Spencer has lived in the Bay Area for over 36 years and is highly familiar with the area’s vibrant, dynamic market. Prior to his real estate career, Spencer earned his MBA at Santa Clara University and was a Software Sales Manager in the tech industry. With his varied background and unique skill set, he turned his analytic systems into a thriving real estate career. Using a calculated approach to real estate, Spencer and his team can analyze market predictions, helping clients make informed decisions on when it’s time to buy and sell real estate. This, in turn, helps sellers get the best price for their homes and buyers beat out the competition for the dream homes. With this system, Spencer’s clients will receive the best possible outcomes in their real estate transactions.
As a longtime resident of the Bay Area and Silicon Valley, one of Spencer’s favorite aspects of living and working in the area is its dynamic energy. As the epicenter of innovation and technology, Silicon Valley and the Bay Area are two of the most competitive real estate markets in the country. By taking calculated risks, Spencer gives his clients an edge over the competition in this fast-paced market. And with such a vibrant atmosphere, he has a front-row seat to some of the area’s most cutting-edge technologies and market evolutions. He primarily focuses on real estate in the Bay Area, Silicon Valley, Santa Clara County, San Mateo County, and Alameda County.
When he isn’t facilitating buyer and seller transactions, you can find Spencer following this classic mantra: work hard, play hard. Whether he is traversing the world with his amazing wife or checking out some of the Bay Area’s newest restaurants, Spencer is living life to the fullest. In a nod to his tech roots, he loves learning about new technology and tries to incorporate it into his business and personal life. He is also an avid tennis player and is rated a 4.75. He is always available to play matches!
Outsourcing your real estate bio writing
Outsourcing may be a great option if you can’t find the time to write your real estate bio. For a reasonable price, you can hire professional help from popular freelancing websites like Upwork or Fiverr. We at Luxury Presence also offer agent bio-writing services, which are included in our website plans. As part of our website design packages, our in-house content specialists will create a unique agent bio that will help you close more business.
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Luxury Presence is one of the fastest-growing digital platforms for real estate professionals. To learn more about how to build your brand, close more deals, and expand your network, get in touch with us today!