Artificial intelligence (AI) now gives real estate professionals the ability to create compelling property ads in seconds. This shift is transforming how listings are promoted and how agents connect with potential clients. For those managing significant sales volumes or operating in luxury markets, adopting AI is emerging as an essential step toward maintaining a leading edge.
We’ll explore how AI is reshaping real estate advertising, practical ways professionals can integrate AI into their workflows, and how solutions from Luxury Presence help agents create exceptional marketing content with greater speed and precision.
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The growing demands of digital ads
The National Association of Realtors reports that the average Realtor completes 10 transactions per year, while Luxury Presence clients averaged almost 25 in 2024. Managing this higher volume requires tremendous time and effort across multiple tasks, including crafting unique, engaging property ads.
High-performing agents and teams understand that clients expect more than basic details about bedrooms and bathrooms. Buyers want storytelling and vivid descriptions that paint a picture of a home’s atmosphere and the lifestyle it offers.
How AI streamlines property ad creation
Artificial intelligence, especially large language models(LLMs), can produce tailored property descriptions using minimal input from the agent. Basic details such as property size, neighborhood, and standout features can become the foundation for engaging ad copy suitable for different marketing channels.
AI offers multiple advantages:
- Speed: Agents can generate complete property descriptions in seconds, leaving more time for client interactions and negotiations.
- Consistency: AI ensures uniform tone and style across all marketing materials.
- Customization: Tools allow adjustments to writing style, length, and keywords, supporting unique brand voices and SEO goals.
Luxury Presence, for instance, manages over 40,000 live websites for clients and helped generate more than 100 million website visitors in 2024. This digital reach emphasizes the value of fresh, distinctive content that attracts both buyers and search engines. AI-driven solutions help maintain this high standard, regardless of the number of listings an agent handles.
Boost productivity with AI
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Examples of AI-generated real estate ads
Below are examples of short, AI-crafted real estate ads for different marketing platforms:
MLS listing description
“Step into this stunning 3-bedroom, 2.5-bath home nestled in Austin’s sought-after Zilker neighborhood. Featuring 2,600 square feet of modern living space, a chef’s kitchen with quartz countertops, and an expansive backyard perfect for outdoor entertaining. Enjoy walkable access to Barton Springs, eclectic dining, and vibrant nightlife.”
Instagram post
“Modern vibes in the heart of Austin! This Zilker stunner has an airy layout, a gourmet kitchen, and a backyard built for sunset gatherings. DM for a private tour!”
Facebook ad headline
“Modern Zilker Home with Designer Finishes — Schedule Your Private Showing Today!
Google ad snippet
“Discover a modern Austin home in Zilker with open floor plan and gourmet kitchen. Find your dream home today!”
Choosing the right ad style for each platform
Different digital channels require different types of real estate ads. AI tools can help agents create tailored copy for each:
- MLS listings: Aim for detailed, factual descriptions. Highlight property features, layout, and key upgrades. AI prompts could include:
- “Write a detailed MLS description for a 4-bedroom home in Austin’s sought-after Zilker neighborhood with modern finishes, a chef’s kitchen, and a backyard pool.”
- Instagram and TikTok: Focus on lifestyle and emotion. Keep text concise, conversational, and visually descriptive. Prompts might be:
- “Create an Instagram caption under 40 words showcasing a luxury kitchen with marble countertops and floor-to-ceiling windows.”
- Facebook ads: Combine attention-grabbing headlines with brief, engaging copy. Include a call to action. Example prompt:
- “Write a Facebook ad for a luxury condo in downtown Austin, highlighting skyline views and building amenities.”
- Google ads: Keep headlines and snippets short, keyword-rich, and benefit-focused. AI can help with prompts such as:
- “Generate Google ad headlines for a modern home in Los Angeles with eco-friendly features.”
Best practices for using AI in real estate marketing
AI can help real estate professionals work faster and produce high-quality marketing materials, but it’s important to approach these tools thoughtfully. Following a few best practices ensures that the results remain accurate, compliant, and on-brand:
Fact-check every output: AI is a powerful writing assistant, but it can sometimes produce incorrect details about properties, neighborhoods, or market conditions. Always review and verify any AI-generated copy before publishing it in listings, ads, or social posts.
Protect personal and client data: When using AI tools, avoid entering sensitive or personally identifiable information about clients or transactions. Stick to property details and marketing information that you would be comfortable sharing publicly.
Stay compliant with fair housing laws: Marketing language must follow local, state, and federal laws, including the Fair Housing Act. AI-generated text can sometimes include wording that may unintentionally violate regulations, such as making statements about preferred buyers. Review all copy to ensure it remains compliant.
Customize for your brand voice: Many AI tools allow you to adjust tone, style, and phrasing. Take advantage of these features to match your brand’s voice and maintain consistency across all marketing channels.
Keep language inclusive and welcoming: Strive for language that feels inviting to all potential buyers. Inclusive copy can expand your reach and help create a positive reputation in your market.
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Using Presence Ad Engine for seamless ad creation
Busy real estate professionals often juggle dozens of listings, client meetings, and market research every week. Many want to run digital advertising campaigns but find the process time-consuming and complex. Presence Ad Engine from Luxury Presence helps solve this challenge by combining AI-powered copywriting with automated ad management.
The tool generates polished ad copy tailored to specific property features and target audiences. Agents can quickly create ads for platforms such as Facebook, Instagram, and Google without starting from scratch each time. Presence Ad Engine also handles tasks like audience targeting, budget allocation, and campaign optimization, helping ensure that marketing dollars are spent effectively.
Trust our team with your ads
Our advertising experts routinely run hyper-targeted campaigns that are proven to convert in search and social, sending high-quality leads directly to the databases of top producers all over the country.
Maintaining luxury-level marketing quality
High-end buyers expect marketing that matches the elegance of the properties they view. Descriptions should convey exclusivity, style, and detail. AI helps ensure that even as an agent’s workload grows, the level of polish in marketing materials remains consistent.
Luxury Presence serves more than 80,000 real estate professionals, including many of the country’s top producers, and partners with leading brokerages such as Compass, Coldwell Banker, and Berkshire Hathaway HomeServices. Their success reflects a commitment to delivering sophisticated, high-quality digital marketing, supported by advanced tools like AI that align with luxury brand standards.
The pace of digital innovation continues to accelerate. In the first six months of 2025, Luxury Presence generated nearly 400,000 leads for real estate professionals through a blend of organic and paid strategies. Maintaining visibility in this digital landscape requires modern tools and strategies.
Put AI to work in your business
The ability to create compelling real estate ads in seconds is reshaping the industry. AI allows real estate professionals to save time, protect their brand voice, and produce marketing that resonates with today’s digitally savvy clients. Whether you’re a solo agent or leading a large team, integrating AI into your marketing strategy unlocks new levels of productivity and impact.
Luxury Presence stands ready to support this journey. We help agents and brokerages craft captivating digital experiences that attract clients and drive results. Ready to elevate your marketing with AI? Connect with us today and discover how technology can transform your real estate business.
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Agents using Luxury Presence grew sales nearly 2x faster than their peers, increased sold listings by 6%, and closed over $300B in transactions. Ready to grow your business? Let us show you how.
