Frequently Asked Questions

• What is a home value alert?

  A branded email we send to enrolled contacts driving them to their dashboard where they’ll see their home’s current estimated value, equity position, and nearby market activity. It goes out automatically under your name.

• How is home value data calculated?

  Home values are estimated using ATTOM’s Automated Valuation Model, updated with recent comparable sales and active listings in the client’s neighborhood. It’s a credible starting point that gives clients something useful — and gives you a natural reason to follow up with a more precise analysis when the timing is right.

• What are listing alerts?

  When a client saves a search, they receive automatic alerts when new listings match their criteria. Every alert comes under your brand keeping the relationship in your court.

• How do clients get enrolled in the homeowner reports?

  You enroll existing contacts manually from your CRM. Once enrolled, home value updates and market activity reports go out automatically on your behalf.

• Does the dashboard show my listings?

  Yes. Your new listings are automatically highlighted alongside recent comparable sales and active listings nearby — so every time a past client checks their home value, they see your current inventory.

• How does this connect to my CRM?

  Client activity from home valuation views, listing alert engagement, and saved searches flows directly into your CRM. When a past client starts engaging more actively, that signal surfaces in Smart Actions so you know exactly who to call.

• Is this available on all plans?

  Listing Alerts & Homeowner Reports are included across all plans: Launch, Brand, Scale, and All In. Your account team can walk you through what’s included at each tier.