Insights from our Senior Marketing Manager for Social Media, Aaron Grushow When I started filming property tours as a real estate agent, I was trying to figure out one thing: what actually makes someone stop scrolling.

I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to lead social media strategy. Here is exactly how to build a content calendar from scratch, step by step.

by Aaron Grushow The real estate industry entered 2026 with two forces reshaping how agents compete: artificial intelligence and the aftermath of the NAR (National Association of Realtors) settlement.