Real estate content writing is the single highest-return investment most agents never make.
Read More
Kate Evans is a content marketing strategist at Luxury Presence, the leading growth platform for high-performing real estate professionals. She develops data-driven editorial content and supports SEO strategy and brand voice frameworks that help agents attract qualified leads and establish market authority. Her published work covers topics including CRM strategy, social media marketing, and digital growth, supporting thousands of agents in scaling their businesses through modern marketing.
Published by Katherine Evans
Meet our Talent Network
A brand book is a single document that defines how your real estate brand looks, sounds, and shows up across every client touchpoint. In 2026, agents are competing for attention across websites, social media, listing platforms, and AI-powered search results.
Read More
A real estate broker is a licensed professional who has completed advanced education and passed a state broker exam, qualifying them to work independently, supervise other agents, and operate their own brokerage.
Read More
As of 2026, real estate follow-up email templates remain one of the highest-ROI tools an agent can build into their daily workflow. The difference between a lead who goes cold and a client who closes often comes down to one thing: whether you followed up, and how well you did it.
Read More
Key takeaways 73% of homeowners say they would be more likely to list with an agent who uses video, according to Wyzowl's 2026 research. Short-form video on Instagram Reels, TikTok, and YouTube Shorts outperforms all other content formats for real estate agents in 2026.
Read More
Writing a strong listing description is one of the fastest ways to grab a buyer's attention and set a property apart. But crafting original, high-quality copy for every listing takes time most agents do not have.
Read More
On March 19, 2025, the National Association of Realtors (NAR) announced a major update to its rules governing private listings, introducing the Multiple Listing Options for Sellers policy.
Read More
Real estate reputation management is the single most important investment you can make in your career. Not your next listing. Not your next closing. Your reputation. It is the reason one agent gets the call and another gets passed over.
Read More
When a prospective client asks ChatGPT, Gemini, or Perplexity, "Who's the top real estate agent in my city?", your name either appears in the answer or it doesn't. In 2026, that AI-generated response may carry more weight than your Google ranking, your latest social post, or your paid ad.
Read More