If you've searched "AEO for real estate" to land here, you're already asking the right question. Homebuyers and sellers used to type a query into Google and scroll through ten links.

A neighborhood guide you published eighteen months ago still reads well. So does last spring's market report, the agent bio nobody has touched since a big closing, and the "best restaurants near Cary, North Carolina" list that still recommends a spot that shut down months ago.

Real estate agents ask some version of the same question every week: what real estate keywords should I actually be going after? It used to have a straightforward answer. Pull a keyword tool, sort by volume, build a page. That approach still has a place, but it's no longer the whole job.

Every real estate agent has heard some definition of E-E-A-T by now. Fewer agents know what to actually do about it. The term gets thrown around as a checklist item, something to satisfy before hitting publish, when it was never meant to be a checklist at all.

By Kyle Whigham, SEO Manager For years, the plan was simple: rank higher, earn the click, convert the visitor. I still believe in that plan, but it only covers part of the job now.

I remember growing up playing Little League. Every spring, the back of our uniforms had local sponsors printed on them. A dentist. A pizza shop. A real estate agent. Those businesses were woven into the community, and everybody knew their names.

One of the most common conversations I have with clients goes something like this: "Kyle, I have my IDX on my website. It's syncing with the MLS. Why am I not showing up for homes for sale in my area?" And the answer is almost always the same. Simply having an IDX is table stakes.

Google just made its biggest changes to search in 25 years. AI Overviews, AI Mode, Information Agents, agentic booking, generative UI. If you're a real estate agent, team lead, or brokerage owner, you've probably heard the buzz and walked away with more questions than answers.

It's a common scenario: someone uses ChatGPT to write a batch of blog posts, then hears from a colleague that Google is going to "find out" and tank their site. The instinct is to delete everything and start over. That's almost certainly unnecessary.