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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
We gathered performance data on more than one million real estate professionals across 310 U.S. markets over the past two years. The findings were …
"Realtors who use AI are going to do better than realtors who don't." That's Judy Limekiller, a real estate advisor in Sarasota, Florida, on …
Marketing compounds. The agent who publishes every week collects the search placement, the referrals, and the seller calls, while the agent who markets in …
Running paid advertising as a real estate agent is a balancing act. You're taking client calls, running showings, and working a deal toward close, …
The way buyers and sellers find real estate agents has shifted. Traditional SEO still matters, and Google's current guidance is explicit that foundational SEO …
Around 2015, SaaS companies started throwing money at marketing automation platforms. Ironically, SiriusDecisions (Now Forrester) found that 60–70% of B2B content created by marketing …
The relationship math in real estate is better than most agents realize. According to NAR's 2025 buyer-seller profile, 91% of buyers would use their …
Real estate lead costs on Meta move around a lot. WordStream's 2025 Facebook Ads benchmarks put the average cost per lead (CPL) for real …
Ranking on Google still matters. What changed in 2026 is the second surface. Buyers now ask ChatGPT, Gemini, and Perplexity who the best agent …