By Elizabeth “Ellie” McGillan, Managing Broker of The Haven Group When you’re managing a real estate team, you can’t rely on everyone remembering every follow-up. Agents have clients to call, appointments to schedule, transactions to manage, and new leads coming in.
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Landing pages are where traffic becomes pipeline. For real estate agents, teams, and brokerages, the strongest page experience also connects to the rest of the business, including property search, lead routing, follow-up, and brand. That's why choosing a builder is bigger than choosing a template.
Social media has become core infrastructure for real estate marketing. The 2025 NAR Technology Survey found that 75% of REALTORS® use social media and 39% named it as the technology that generates the highest number of quality leads. The challenge is consistency.
A neighborhood guide is one of the most effective website assets a real estate agent can build in 2026. It positions you as the local authority in a specific area, gives buyers and sellers a reason to stay on your site, and creates a clear path from organic search traffic to captured leads.
"Instagram doesn't feed into Google, but my blog does," Nile Lundgren said. When you Google his name, his own posts are what show up. That's what real estate blog analytics are for.
If I wanted to be a top-performing real estate agent today, here's exactly how I'd build my presence online. It's a system, one built to turn your name into the one that gets passed around, recommended, and called first. That system has exactly four jobs. Most agents only do one of them.
By Drew Wilke, Head of Enterprise Sales, Luxury Presence I sat on a panel last month at the Thrive Broker Summit called The Growth Stack: The Habits, Systems, and Strategies Driving Brokerage Success, moderated by Kevin Van Eck, alongside James Sanders, CEO and broker-owner of Estate Properties…
A real estate blog is one of the few marketing assets you own outright. You don’t rent it from an algorithm, and you don’t lose it if a platform changes its rules. Nile Lundgren, a top-producing broker at SERHANT.
A predictable pipeline gives agents more control over marketing, staffing, and follow-up. The right platform should create opportunities across multiple channels, keep leads moving, and give your team a clear view of what happens after someone raises a hand.
AI marketing earns its place in your business when it removes recurring work, keeps your brand consistent, and helps move more opportunities toward a conversation.
