You probably already know that content marketing can help you elevate your online presence, bring in quality traffic, and win new business. But if getting started creating content feels daunting, there are some smart tools that can help you work smarter, not harder.
AI tools like ChatGPT are powerful resources that can save you time, so you can spend it focused on your business. Here, we’ll share five ways to get the most out of ChatGPT, plus the limitations you should know about, and the benefits of using the popular AI chatbot in conjunction with other resources.
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What is ChatGPT?
There’s a lot of buzz around ChatGPT right now, and for good reason. According to Deloitte, 94% of ninety-four percent of business leaders surveyed agree that AI is critical to success over the next five years. And ChatGPT is the fastest-growing consumer application in history, reaching 100 million monthly active users just two months after launching.
In its own words, “I am ChatGPT, a large language model trained by OpenAI. I am an artificial intelligence designed to understand natural language and generate human-like responses to various prompts and questions. My training data consists of a vast corpus of text from the internet, including books, articles, and websites, which allows me to draw on a wide range of knowledge and information to provide helpful and informative answers.”
In other words, it’s an easy-to-use chatbot that can answer your questions and provide useful content in a human-like tone (or at least a robot’s estimation of what a human sounds like!).
5 ways to use ChatGPT for SEO content
ChatGPT is a great resource for helping you create SEO content so you can increase your visibility online. These are five ways to get the most out of it.
1. Generating blog post ideas
Coming up with blog post topics can take quite a bit of time—and ChatGPT can help by providing you with a list of ideas. To get the best results, it’s good to be as specific as possible. For example, rather than asking for blog post topics related to “real estate,” try asking about “real estate investing” instead. It’s also helpful to include your intended audience (such as first-time homebuyers) and the location you’re targeting (such as Austin, TX). Here’s an example of a good prompt: “give me 10 blog topic ideas about real estate investing for first-time homebuyers in Austin, TX.”
2. Researching blog content
ChatGPT is trained on a wide variety of text that’s available to the general public, making it a useful tool for gathering information you can use in your SEO content. For example, you could ask the chatbot, “what should I include in a blog post about tips for Austin first-time homebuyers?” or “write a blog post about first-time home buying in Austin, TX.” One thing to note is that you should be using the answers strictly as research, rather than copying and pasting the content directly.
3. Creating outlines for blogs and how-to guides
ChatGPT is also a great resource for creating general outlines for blog articles and how-to guides, including headings and subsections. For example, you could say, “create an outline for a blog post about first-time home buying in Austin, TX,” and the chatbot will provide you with a helpful structure that you can use to start formatting your post.
4. Summarizing webpages to create meta descriptions
Meta descriptions are short, detailed text pieces describing the content of your pages. They should summarize a page’s content in one or two sentences and be between 120-158 total characters. You can give ChatGPT a prompt like this: “summarize this article in 140 characters: {article URL},” and it will handily provide a meta description. Fortunately, using ChatGPT to summarize webpages to create meta descriptions is not against Google’s guidelines.
5. Writing compelling property descriptions
When you input basic information about a property, such as the number of bedrooms, bathrooms, and square footage into ChatGPT, the chatbot can generate a detailed description that highlights the property’s best features and benefits. Like with many of the above uses, it’s important to note that you shouldn’t copy and paste this content directly, as it may violate Google’s guidelines. Instead, use these descriptions as a starting point, edit the content to suit your brand voice, and follow these tips for creating engaging property descriptions.
Limitations of ChatGPT
Like any tool, ChatGPT has its pros and cons. While there are many benefits to using ChatGPT to create SEO content, it’s also important to consider the AI tool’s limitations and where it may be unreliable or unhelpful.
Lack of information or context
ChatGPT’s responses are generated based on the text it has been trained on, which means it may not always have access to all the information or context needed to answer a question properly. This can lead to inaccurate or incomplete responses.
Ambiguity or multiple interpretations
The same sentence or phrase may have multiple meanings or interpretations. Because ChatGPT may not always be able to distinguish between these interpretations, it can sometimes provide inaccurate responses.
Biases in training data
ChatGPT’s responses are only as good as the data it has been trained on. If that data contains biases or inaccuracies, it may generate responses that reflect those biases or inaccuracies.
Lack of common sense or real-world experience
ChatGPT lacks the common sense and real-world experience that humans possess, which can lead to inaccurate or nonsensical responses in certain situations.
Technical limitations
While ChatGPT is a highly advanced language model, it is still limited by the current state of natural language processing technology. As a result, it may not always be able to generate accurate responses, especially in more complex or nuanced scenarios.
Potentially out-of-date content
ChatGPT is currently only aware of training data up through 2021, so if your content needs to be more up-to-date or timely, the tool in its current form may not be useful.
May violate Google’s guidelines
As we mentioned earlier, AI content is detectable and violates Google’s guidelines if it is used to manipulate search rankings.
Why you still need a human SEO provider
ChatGPT is certainly a great tool for getting started with SEO, but it shouldn’t be considered a replacement for a human SEO specialist or team. Here are the benefits you get from working with an experienced SEO provider that ChatGPT cannot replicate:
Understanding of context
While ChatGPT has a strong ability to understand language and generate text, it may not always be able to understand the context of specific keywords or phrases in the same way a human SEO specialist can. This can sometimes lead to less accurate or less effective keyword optimization.
Data analysis
ChatGPT can provide information and insights on various topics, but it may not have the same data analysis abilities as an SEO specialist who is trained to identify trends and patterns in data sets.
Industry-specific knowledge
ChatGPT is a general-purpose language model and may not have specific knowledge of the real estate industry or SEO strategies for real estate websites.
Technical expertise
While ChatGPT can generate content and provide some SEO recommendations, it does not have the technical expertise to implement SEO strategies such as optimizing website architecture or improving page load times.
SEO performance tracking
ChatGPT can provide guidance on SEO strategies, but it does not have the ability to track the performance of these strategies over time or measure their impact on website traffic, rankings, and conversions.
Get high-level human support from our expert SEO team
Though ChatGPT is a useful tool for generating content and providing basic SEO guidance, it has its shortcomings. To get the best results from your search engine optimization, it’s smart to use ChatGPT in conjunction with other SEO tools and strategies—and to work with an experienced, human SEO specialist.
From optimizing your Google Business Profile to writing compelling, SEO–friendly content to ensuring your website operates at peak performance, our expert team can help you rank higher and bring in more quality traffic. You can get started by instantly booking a live demo now.
