By Ricardo Rodriguez, Ricardo Rodriguez & Associates, Coldwell Banker Realty Most agents open social media asking the same question every day: what should I post today? I start somewhere else entirely: what do I want people to understand about me and my business before they ever call me?
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I spent six years on the agency side running paid ads for small and mid-sized businesses before moving in-house at Calendly for four years, and now I lead paid acquisition at Luxury Presence.
I've spent the better part of a decade running paid campaigns, first on the agency side, then in-house at Calendly, and now at Luxury Presence.
I’ve been doing SEO since 2012, and in that time, SEO has “died” about a dozen times, yet I’m still here. So when people ask me what’s changed about search in the last year, my honest answer is: a lot. The biggest shift is in how people actually search now.
I get this question every week from agents and team leaders: “how do I show up in ChatGPT?” And I know why people are asking. ChatGPT is the most commercialized AI platform out there.
