In our latest episode of the Luxury Presence Podcast, Malte Kramer, founder and CEO of Luxury Presence, sat down with Matt Breitenbach, founder of the Breitenbach Advisory Team (BAT). Breitenbach, a seasoned professional in the ultra-luxury Hamptons real estate market, shared his journey, insights, and the innovations that drive his success. Discover insider strategies and tech-forward solutions from a top expert in this masterclass on succeeding in the high-stakes world of luxury real estate.
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Connecting with ultra-high-net-worth clients
Working with athletes and celebrities has become a hallmark of Breitenbach’s career. He highlighted a few unique challenges, particularly the near-constant exposure that high-profile clients have to transactional relationships.
“If they think you’re brokering them or trying to sell them something … they don’t want to be in that. I think really, they have to feel you’re looking out for them and care,” Breitenbach explained. “That famous person is a human being that just wants to be normal.”
He shared an anecdote from an NFL networking event that underscored this dynamic: “This … prominent NFL player is like, … ‘You guys want to be us on the field. We want to be you guys. We want to be in business. We want to be investing.’”
It’s a reminder that authenticity and mutual respect are the foundations of any relationship. But particularly for agents aspiring to enter the luxury real estate market, Breitenbach highlighted the critical role of referrals and preparation. He suggests building trust with gatekeepers, delivering exceptional service, and continuously honing your craft.
Building an exceptional client experience
Breitenbach’s client-first philosophy is rooted in teamwork and meticulous planning. Rather than simply hiring more agents when he’s ready to expand, he focuses on creating a tight-knit team where each member has a defined responsibility that’s specifically designed to elevate the client experience.
His team takes a systematic, process-driven approach to service. From hosting open houses to delivering follow-up communications, every part of the process is intentional. Breitenbach stresses that it’s impossible for one agent to deliver the same level of service across multiple high-net-worth clients, making it paramount to trust one’s team and delegate effectively.
Looking ahead, Breitenbach expressed excitement about continuing to expand and mentor the next generation of agents. “I want to help others grow and create opportunities for them to succeed,” he said.
How the BAT Members-Only app improves service delivery
In an effort to maintain that focus on clients, Breitenbach said he aims to stay at the forefront of innovation, exploring new technologies and strategies to enhance the experience of working with his team. He noted that, while many brokers claim to prioritize this, they often fall short by sticking to outdated practices that no longer meet modern expectations.
“At the center of us is client experience, and I think a lot of brokers talk about client experience, but don’t necessarily deliver it. They just keep doing the same stuff they’ve been doing, stuff that was client experience 10 years ago.”
This illustrates the ethos behind Breitenbach’s recently launched custom app. Developed in partnership with Luxury Presence, this white-labeled app offers his clients a high-end experience tailored to their specific needs.
“This app isn’t just about the tech,” Breitenbach said. “We built this BAT Members Only out for active clients and past clients to have a curated experience.”
The BAT Members Only app is a reflection of Breitenbach’s forward-thinking approach to client service. He explains that they wanted to do more than just adopt technology — they wanted to redefine how it’s used. The app’s features include:
- Off-market listings: Access to private listings not available to the general public
- Exclusive content: Tailored updates and resources designed for high-end clients
- Seamless integration: A unified platform that keeps clients connected with BAT’s team and offerings
Breitenbach shared his excitement about the potential of the app, arguing that it’s about modernizing client engagement and staying ahead of the curve. The way people interact with real estate is changing, and this app allows them to meet those evolving expectations.
Kramer praised the innovation, noting that the BAT Members Only app is taking technology and turning it into something that enhances the team’s brand and client relationships. Agents and brokers can download the BAT Members Only app from Apple’s app store to get a glimpse into the future of luxury real estate.
Meet your new app
Learn how Luxury Presence’s mobile solution boosts client collaboration and integrates AI to help agents stay organized.
Embracing digital networks
Social media and digital networks have been game-changers for Breitenbach. Platforms like Instagram, TikTok, and YouTube enable him and his team to reach broader audiences and drive engagement in ways traditional methods cannot.
For example, Breitenbach noted an Instagram Reel of a property walkthrough can garner more views than a traditional listing platform in a fraction of the time. TikTok, in particular, has surprised Breitenbach with its effectiveness. “I made a simple market update using a green screen and some graphs, and it got 5,000 views,” he said. “There’s so much pop to digital media.”
Breitenbach advised real estate professionals to go beyond posting listings on social and experiment to figure out an authentic strategy for their brand. “Agents have so much value. You don’t have to be good at video. Just try it out … and find what works,” he said. “It’s less about how it looks — it’s way more about what you say. There’s so much stuff that brokers can talk about.”
The future of real estate + Luxury Presence
The insights shared by Breitenbach in this episode of the Presence Podcast offer a blueprint for success in luxury real estate. Leveraging technology and digital media to create a curated experience, his approach demonstrates how innovation and dedication can transform an agent’s career.
In illuminating the instrumental impact Luxury Presence has had on Breitenbach’s digital transformation, he notes that his website is more than a tool — it’s a representation of his brand: “[People] go to my website and it’s almost like a listing presentation itself of who we are and what we are. So it’s been amazing. I love Luxury Presence — the openness and creativity. It’s really the ethos of BAT.”
Elevate your presence
If you’re ready to join Matt Breitenbach and the thousands of other top-producing agents who work with Luxury Presence, schedule a strategy session with our expert team today.
