Career

A long view of the many stages, market cycles, and hurdles that mark a real estate agent’s profession, alongside resources that are designed to serve you at every stage

agent on phone discussing referral fee real estate

Real estate referral fees can create a significant revenue stream for real estate professionals. Up to 82% of real estate sales for agents with …

Office half in black and half in white with a laptop in the middle demonstrating the knowledge gap about GCI real estate equations

Gross commission income is a valuable metric in measuring success in real estate. However, as the industry changes and agents adapt to shifts in …

Real estate agent sitting at a large table with exposed brick walls behind her, going over her buyer agent commission models with a new homebuyer client

Buyer's agents have typically been compensated through seller commissions, but NAR's settlement agreement fundamentally shifted this decades-old cooperative compensation commission structure. Here are some …

A closing gift for a real estate buyer sits on a realtor's white desk next to a pair of scissors and present decorations

Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …

real estate agent types on a laptop working on the brand storytelling in her online marketing strategy

Brand storytelling is your edge in a crowded real estate market. By sharing the values that drive you, the experiences that shaped you, and …

As a managing broker or team leader, your role extends beyond overseeing transactions and ensuring compliance; it’s about creating an environment where agents can …

Let's take a look at what a business plan is, why you need one, and the necessary elements to lay the foundation of your …

Three real estate agents gather around a table with a laptop and paperwork, working on growing their business

What is a real estate broker, and what's their role in the industry? How does this compare with agents? Discover the crucial differences between …

A color wheel on a black background surrounded by real estate logos, showing how brand colors fit together in the real estate industry

Your brand colors are more than just aesthetic choices; they have the power to influence emotions, convey professionalism, and communicate the essence of your …

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