Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

Let's take a look at what a business plan is, why you need one, and the necessary elements to lay the foundation of your …

Woman updates calendar in front of cup of black coffee, branding and marketing inspiration photos, laptop and several books on a desk

Just about every real estate professional will agree that 2024 will go down as one of the most tumultuous years in our industry. As …

A view from the pool of a high-end luxury home, typical of imagery used to generate real estate listing leads

Generating luxury real estate listing leads requires more effort than traditional ones. It demands a polished brand, strategic networking, targeted marketing strategies, and a …

Modern and luxury home exterior

Understanding the main types of marketers in real estate can help you refine your strategy and ensure that it aligns with your business objectives …

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

A woman practicing successful real estate lead follow-up on the phone.

Learn best practices for real estate lead follow-up and how AI tools can streamline and enhance your nurturing efforts.

Real estate agent sits with a client listening to what they want as an example of client relationship marketing

Building strong relationships is at the heart of success in real estate, and client relationship marketing is key to achieving this. In an industry …

Notebook with marketing terminology written in it, with pen laid across it, sits on a desk in front of a laptop and cup of coffee

In the real estate industry, mastering marketing terminology allows agents to implement sophisticated strategies and optimize their businesses. Here are the top marketing terms …

A person sits in front of an empty coffee cup and a laptop with Google's search page open on the screen to illustrate the need to grow your google business profile audience as a real estate agent

Once you’ve set up your Google Business Profile, the real power lies in how you use it to grow your audience and enhance your …

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