Welcome to our deep dive into AI and its potential to revolutionize real estate. Learn best practices for how to use AI in real estate, understand shifts in SEO, and navigate the industry’s ever-evolving landscape with this technology at your side.
In this dynamic episode of Build Your Presence, we’re joined by Marian Gandara, who leads our paid media team, and Thomas Gregorich, our SEO expert, for a chat about AI’s remarkable landscape in real estate. Here are the main topics we cover:
- Understanding AI’s pivotal role in real estate
- Best practices for implementing AI in your operations
- Exploring the shifts in SEO driven by AI
Find It Fast
What can AI do for your real estate business?
The answer to this question is so multifaceted that it’s a wonder we were able to get through this webinar in under an hour. As we like to say at Luxury Presence, AI is not just a tool; it’s rocket fuel for productivity. If there’s any task in your business that seems like it takes more time than it should or takes you away from your primary purpose as a real estate professional, it’s worth investigating whether or not a bot could make it easier.
Artificial intelligence tools are still relatively new, but they could transform the way you do business. In the deep learning opportunity of this webinar, we cover how real estate professionals can use AI tools like ChatGPT, how AI can supercharge their lead generation and nurturing tasks, and AI strategies for creating content that drives engagement.
How to use AI in real estate SEO
Thomas Gregorich explains how AI can make aspects of search engine optimization (SEO) quick and easy. He describes in detail how AI tools like ChatGPT can create content outlines with headers and keywords. Agents will be happy to learn how AI tools can streamline on-page SEO busywork like creating meta titles, keyword research, and content audits.
How to use AI in real estate content marketing
Our panel examines how ChatGPT and other AI tools can instantly level up an agent’s content creation. In seconds, AI can generate content for social media, blog posts, property descriptions, and marketing materials. The panel also covers helpful tips such as how to maintain your tone of voice, avoid inaccuracies, and quickly create assets to accompany your content.
How to use AI in real estate lead generation + nurture
Our panel also offers a sneak peek into our latest AI offering, Presence Copilot. Presence Copilot is an agent-branded consumer app and AI-powered assistant. It enhances efficiency, impresses clients, and facilitates deals through centralized collaboration tools, seamless contact management, on-the-go voice note transcription, and instant access to AI-driven market insights and MLS listing summaries.
Need help determining how to use AI in real estate?
If you would like assistance executing these tips in your business or more guidance around your specific business strategy, check out our real estate marketing solutions and book a 1:1 strategy call with our team.