Frequently Asked Questions

• Do I really need my own website as a real estate agent?

  Yes. Buyers and sellers look you up online before they ever reach out. Your brokerage page gives them the basics, but your own site gives them a reason to choose you. It’s the difference between looking like one of many and looking like the one.

• How is a Presence Website different from a template or DIY site builder?

  Every website is designed with a 1:1 design consultation, built around your brand and your industry. Each site connects to your MLS feed and syncs listings every 15 minutes. Template sites give you a starting point. We give you a finished product that works on day one.

• What does the design process look like?

  You’ll work directly with a professional designer who converts your brand, your market, and your goals into a stunning website. We’ll handle the build and collaborate with you before signing off on the final site.

• Can I showcase my listings on my Presence Website?

  Absolutely. MLS and IDX integration pull your listings in automatically. And, with one-click property websites, each listing gets its own dedicated, branded page you can share directly with buyers and your sellers.

• How does lead capture work?

  Every website includes CRM-connected forms that send inquiries straight into nurture sequences. If you’re using a different CRM, we connect to that as well.

• Will my website help me rank on Google?

  Websites are built with search-structured architecture, which means your site is set up to perform well in search from the start. Pair that with ongoing content, and you’re building long-term visibility in your market.

• What if I have a team? Can each agent have their own page?

  Yes. On Scale and All In plans, each agent gets their own subdomain under one team brand. The whole team looks polished and consistent while every agent has their own space to showcase their brand and listings.

• Do I have to manage the website myself?

  No. That’s the point. Once your site is live, listings update automatically and leads are captured directly into your CRM. You focus on your clients and your relationships. Your site handles the rest.

• Which plans are available?

  Websites come in four tiers: Launch, Brand, Scale, and All In. Every plan includes a premium branded website, personal design consultation, CRM-connected lead capture, MLS and IDX integration, and one-click property websites. Scale and Signature add team subdomains.

• Can I manage my own content, or does everything have to go through LP?

  Both. Your site includes a full CMS that lets you publish blog posts, update pages, and manage your content whenever you want. If you’d rather hand that off entirely, our marketing plans handle content creation and publishing for you.