At Luxury Presence, we embrace artificial intelligence technology that offers productivity benefits and efficiencies. After all — as our CEO, Malte Kramer, says — the benefits of integrating AI will compound over time, and those who resist taking advantage of the technology will struggle to catch up.

As a savvy real estate entrepreneur, you recognize the value of using social media to grow your real estate business. However, if you feel like you’ve hit a wall trying to generate qualified leads online, starting a real estate YouTube channel may offer you a breakthrough.

Luxury Presence is proud to announce the appointment of Aaron Grushow as our new social media marketing manager.

We’ve already discussed how you can leverage Instagram, LinkedIn, and Facebook to build your social media presence. But what about TikTok for real estate agents? If you have children, work with young people, or keep up with social media trends, you’re probably quite familiar with TikTok.

Landing pages are a crucial key to success in many marketing and lead-generation campaigns, particularly those driven by paid ads or automated emails. If your landing page isn’t clear, engaging, and designed to convert, you could lose all of those highly sought-after (and expensive) leads.

Glennda Baker is a top agent in Atlanta and one of the most recognizable faces in real estate. She has over 1 million followers across social media and her videos get more than 350K views per day on average.

Kofi Nartey, founder of GLOBL RED and author of Sellebrity is one of the most recognizable names in real estate. He’s a former NFL athlete, successful actor, and now one of the top luxury agents in the country.

Chad Roffers is the founder and Chairman of Concierge Auctions. Since 2008, he’s led the business to $2 billion in real estate auction sales, breaking world records and operating in 40 U.S. states and 28 countries.

As an agent, you know the current challenges of today’s real estate landscape. Inventory is low, fewer people are selling, buyers are wary, and agents are struggling to close deals. This is why lead generation has never been more important for agents trying to grow their business.