A collection of workarounds to keep your website and your marketing materials on-brand and high-quality A must-have for creating an excellent website and social media content? Images that speak to you and your brand.
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Kate Evans is a content marketing strategist at Luxury Presence, the leading growth platform for high-performing real estate professionals. She develops data-driven editorial content and supports SEO strategy and brand voice frameworks that help agents attract qualified leads and establish market authority. Her published work covers topics including CRM strategy, social media marketing, and digital growth, supporting thousands of agents in scaling their businesses through modern marketing.
Published by Katherine Evans
Meet our Talent Network
Have you ever wondered how often you should post on social media as a real estate agent? Find the answers here. Interacting with clientele on social media is a critical component of any real estate agent’s workday. But how often should you post on social media?
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The general public may not realize it, but real estate agents are an integral part of every community. For people moving into a city or neighborhood for the first time, their agent is often the first person they encounter from the area. This makes agents the unspoken face of an area.
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Although many real estate agents do not realize it, having a website is essential for the success of their business and brand. That being said, it is tempting to consider having more than one website. After all, the more websites you have, the more opportunities there are to grow your brand…right?
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An engaging property description can be just the thing that turns a window shopper into a client. In today’s day and age, many homebuyers start their hunt for the perfect property online. Real estate agents must hold this fact in the back of their minds and use it to their advantage.
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One of the best places to highlight your brand as a real estate agent is on your website. You can explain who you are, why you chose your profession, and how you can help the buyer or seller in a completely customized way. However, there is a challenge that you must rise up to.
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You worked hard on your website, and you launched it strategically. How do you keep a consistent stream of web traffic? Building and maintaining a stellar website, optimizing SEO, adding regular blog content—that all makes up only one piece of the web presence puzzle.
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Many factors positively affect a website’s ranking on Google: lightning-fast site speed, high-quality content, images with alt text, and quality backlinks – just to name a few.
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If you’re ready to grow your real estate agency in 2021, you need to master the art of online marketing. Unfortunately, many real estate agents attempt to do their own marketing without having the knowledge in real estate SEO services or luxury real estate ads necessary to do so.
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