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Blue and white stucco outer gate blocks the entrance to a home, representing off-market listings in real estate

Finding unique ways to offer value to clients is crucial, especially in our current hyper-competitive real estate landscape. One strategy that can set agents …

A real estate agent on a house listing tour with prospective buyers.

Building trust through social proof is a key tool in your marketing toolbox. There is a variety of ways you can show off your …

A mansion with a for sale by owner (fsbo) sign

Real estate professionals are constantly looking for higher-converting, lower-cost opportunities. One of the most overlooked sources of listing inventory? FSBOs — For Sale By …

When was the last time you walked into your brokerage and felt the buzz of a happy team? In real estate, that energy translates …

screenshot of a home valuation

Savvy agents increasingly leverage home valuation tools as lead magnets to capture seller interest at the beginning of the transaction journey. Here, we break …

a real estate agent conducting a podcast interview

The push for visibility in today’s real estate market is relentless. Clients want presence, authority, and a voice they can trust. While social media …

According to the 2024 State of Real Estate Marketing Report, over 50% of agents ranked their website as the most or second-most important marketing …

promotional image from Tricia Lee in Owning Manhattan

As market expectations evolve, a new generation of agents has emerged, not just as negotiators or marketers, but as cultural figures who captivate audiences …

Chirag Shah speaking to a large crowd

Chirag Shah isn’t just another voice in the crowd. With over 30,000 agents trained across 38 states, he’s cracked the code on what separates …

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