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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Every year, thousands of agents fly into Tom Ferry's Success Summit hoping to hear the one thing that will change their production. This year, …
If you've searched "AEO for real estate" to land here, you're already asking the right question. Homebuyers and sellers used to type a query …
Kendall Bonner took the stage at Inman Connect San Diego with a promise: she was going to explain why your pipeline is inconsistent, and …
A neighborhood guide you published eighteen months ago still reads well. So does last spring's market report, the agent bio nobody has touched since …
Real estate agents ask some version of the same question every week: what real estate keywords should I actually be going after? It used …
By Cyrus Nahai, Real Estate Advisor, New York I'm new enough to real estate that the contrast between my previous life and this one …
By Amy Nease, Real Estate Advisor The first time I sit down with a new buyer, I don't ask about bedrooms or square footage …
Cost per lead is the number most agents watch. Cost per closed deal is the number that pays them.
Most real estate teams choose a CRM from a feature list instead of a growth plan. CRM requirements get harder as a team adds …