Brivity Pricing 2026: CRM and Platform Costs Explained

Most agents find this out after they’ve already signed. The number on a real estate CRM pricing page is a starting point, and the total shows up later. Brivity publishes a solo-agent starting price of $299 per month, and that figure already bundles CRM, an IDX website, transaction tools, and marketing automation. What it doesn’t cover is what a team actually pays once seats, managed campaign services, and platform add-ons get layered on, all of which Brivity prices by quote.

Brivity positions itself as an all-in-one platform for transaction-heavy teams. For agents who care most about contract-to-close automation and want everything behind one login, that pitch holds up. The pricing structure has layers worth understanding before you commit to a real estate CRM that shapes how you run your business every day.

Here’s what Brivity costs in 2026, what’s included at the entry price, what sits behind a quote, and where the alternatives do more for agents competing on brand and service rather than volume alone.

Key takeaways

• Brivity publishes a starting price, not a full price list. Pricing starts at $299 per month for solo agents, with team plans and add-ons such as Opportunities and the Phone System quoted rather than posted.
• The core stack comes standard at every tier. Brivity’s FAQ states that all plans include CRM, an IDX website, transaction tools, and marketing automation, so those aren’t separate line items.
• Transaction management is one of Brivity’s deepest native capabilities, covering contract-to-close task plans, checklists, date-triggered email automation, document storage, and a client portal.
• Managed campaign services sit alongside the DIY tools. Brivity offers managed and DIY lead generation, including expert-run campaigns across Facebook, Instagram, Google PPC, Google Local Services, and YouTube.
• Pricing transparency is partial. The entry price is public. Team pricing, managed services, and add-ons aren’t itemized publicly, so the full number lives behind a quote.
• User satisfaction runs strong at 4.5/5. Software Advice shows 4.48/5 for value for money and 4.57/5 for customer support as of August 2026, and reviewers note a learning curve.
• Quote-based pricing is the norm at this tier. Brivity, CINC, and Luxury Presence all price by quote because scope, team size, and service level change from client to client. Templated software publishes a flat rate because the product doesn’t change from one agent to the next.
• Luxury Presence carries a setup fee. Setup runs from $2,500 to $3,500 depending on plan, in addition to the monthly subscription.

Methodology: we built this comparison from each vendor’s published pricing and product pages, plus independent user reviews on platforms like G2 and Software Advice, rather than hands-on testing of every platform. Where a vendor doesn’t publish a number, we say so instead of estimating. Spotted something outdated? Let us know.

What Brivity CRM includes

Brivity came out of the real estate coaching world, built to give teams accountability tools and transaction tracking in one place. The CRM still reflects that origin. It’s strong on pipeline visibility, task automation, and holding agents accountable to their numbers.

Core CRM features include:

• Contact management and lead tracking. Contact organization with custom fields and tagging.
• Action Plans (Auto Plans). Automated task sequences triggered by transaction milestones and lead status changes. Brivity says Auto Plans can also trigger on property views and email engagement.
• In-platform calling. Brivity’s Phone System is described on its own product page as a Brivity Platform add-on.
• Customizable IDX website. Property search synced to MLS data, with custom branding and agent rosters, subdomains, landing pages, and website builder access.
• Client portal. Buyers and sellers can follow transaction progress and open documents.
• Email and text automation. Scheduled communication based on contact activity.

Transaction management is where the platform goes deepest. Auto Plans push tasks, notifications, and follow-ups through contract-to-close without manual intervention, and Brivity documents checklists and document storage inside the same workflow. For teams running steady transaction volume, that removes a real amount of coordination work.

Brivity also surfaces activity signals instead of waiting for you to log them. The CRM flags high-interest leads according to engagement, Listing Alerts and Market Reports expose opens, clicks, views, favorites, and listing activity, and the Opportunities add-on surfaces expireds, FSBOs, and pre-foreclosures.

Most modern CRMs track behavior now. The sharper question is which signals a platform adds to a contact record on its own. AI CRM from Luxury Presence combines behavioral data from your website and marketing with property records, life events such as job changes, and predicted net-worth shifts, then surfaces who is most likely to enter the market. It drafts the follow-up in your brand voice, and you approve it before anything sends.

Brivity pricing overview for 2026

Brivity publishes a starting price. It does not publish a full price list.

What the current official evidence shows:

• Starting price. $299 per month for solo agents, as of August 2026.
• Included at every tier. CRM, IDX website, transaction tools, and marketing automation, per Brivity’s FAQ. Marketing automation is bundled rather than sold as an upsell.
• Team pricing. Brivity says it serves solo agents through teams of 25 or more with scalable plans. The public FAQ doesn’t itemize a per-user schedule, so team totals come from a quote.
• Add-ons priced by quote. Opportunities and the Phone System are both identified as Platform add-ons, and neither product page displays a dollar price.
• Managed services. Brivity offers managed lead generation alongside DIY tools. Its public materials don’t attach a price to those campaigns.

A note on third-party roundups. Several comparison articles publish specific setup fees and “typical” monthly totals for Brivity. Those figures don’t appear in Brivity’s current public materials, so we’ve left them out rather than repeat a number we can’t source.

What shapes the real total:

• Which dialer and calling functionality sits in the plan versus the Phone System add-on
• Whether Opportunities is bundled or billed separately
• How additional seats move the monthly number as a team grows
• What managed campaign services cost, and how ad spend is billed on top of them
• Any onboarding, migration, or setup charge on the order form

Quote-based pricing runs through this whole tier of the market. Custom-built and service-heavy platforms price by quote because scope changes from one client to the next, and Luxury Presence works the same way. The Luxury Presence plans page publishes the full feature matrix for Launch, Brand, Scale, and All In, with the dollar figures set during a consultation. Setup for the Presence Platform runs from $2,500 to $3,500 depending on plan, on top of the monthly subscription.

Brivity’s approach to real estate lead generation and marketing tools

Brivity sells the tools and, optionally, the execution. Its current FAQ states that the company offers managed and DIY lead generation, including expert-managed campaigns across Facebook, Instagram, Google PPC, Google Local Services, and YouTube. That matters for cost comparison, because Brivity is often described as tools-only software.

Self-service marketing features included:

• Email campaign builders with templates
• Landing page creation tools
• Social media posting tools
• Lead capture forms and squeeze pages
• Open house app with QR code and tablet sign-in that routes contacts into the CRM
• Built-in website SEO tools, including AI-generated metadata, optimized XML and HTML sitemaps, local content suggestions, RSS blog syndication, and Search Console integration

What Brivity’s public materials don’t itemize (as of August 2026):

• The cost of managed social media content and scheduling
• Whether managed blog or hyperlocal content production sits inside any package
• Whether SEO specialists work on the site directly or the tools are self-serve only
• Whether Google Business Profile management is part of any managed service
• How advertising is billed, and whether a management fee applies on top of ad spend

The honest way to evaluate any of this is total cost against included functionality, add-on requirements, and the staff hours each option consumes. A cheaper subscription that eats hours of your own production time every week isn’t cheaper. A managed service carrying a markup on ad spend isn’t as turnkey as it looks.

Luxury Presence handles that differently. Ad budget sits outside the plan, goes directly to Google or Meta, and carries no Luxury Presence management fee, which means every dollar of budget goes to ad spend. Ad management caps run up to $1,000 on Brand, up to $5,000 on Scale, and up to $10,000 on All In. The done-for-you work runs through named products. SEO & GEO builds visibility across Google, ChatGPT, Claude, Gemini, and local search. Paid Ads Management runs the Google and Meta campaigns. Social Media Management (Beta) covers Facebook and Instagram.

Integrating Brivity with your website and marketing platforms

Brivity’s all-in-one approach means fewer vendors to manage. The trade-off worth pricing is how easily each piece connects to, or gets replaced by, the tools a team already runs.

Integrations and connectivity include:

• Google Contacts
• Mailchimp for email marketing
• Middleware connections such as Zapier, which bridges Brivity to thousands of other apps
• Standard MLS and IDX connections
• Calendar sync

Current reviews describe Brivity’s connectivity as a mix of direct connections and middleware bridging.

Portability belongs in the cost column too, and it rarely shows up on a pricing page. Four things drive switching cost more than the monthly line item does: whether contact data and communication history export cleanly, who holds the domain registration, what happens to published website content and analytics history at cancellation, and how many of your existing tools need a middleware layer to connect at all. Every one of those lands as a real expense at the moment you leave, long after the subscription decision was made.

What Brivity’s AI includes for the price

AI is part of the value calculation at every price point now, so it belongs in a pricing article to the extent that it changes what the money buys.

Brivity’s current AI suite includes CRM lead summaries, behavioral and profile-based next-step recommendations, ready-to-send scripts, writing assistance, campaign copy generation, and phone-call summaries. Paired with the engagement signals from Listing Alerts and Market Reports and the seller prospecting inside Opportunities, that’s meaningfully more than rule-based automation.

Four questions that decide what the AI is worth on any platform:

• Does the platform enrich contacts with data beyond what you type in, and from which sources?
• Does it rank contacts by likelihood to transact, or only by recent activity?
• Does it draft outreach in your brand voice, and does a human approve before it sends?
• Is the AI in the base plan, or is it a separate module?

That last one moves the number more than people expect. CINC, for example, prices CINC AI separately from $200 per month.

Luxury Presence takes the opposite approach. Presence^® AI is the intelligence layer under every product on the Presence Platform, not a module with its own line item, and AI CRM is included on all four plans. AI Lead Nurture is an add-on on Brand and included on Scale and All In, replying to new leads by SMS and qualifying them through conversation before handing them back. Every draft waits for agent approval before it goes anywhere, and the platform’s AI content approval rate holds at 99% or better.

Why Luxury Presence delivers more value for premium agents

The question that decides ROI is which platform generates more business relative to total investment, staff hours included. In markets where brand perception drives listings and referrals, that math usually favors done-for-you execution over self-service tooling.

What sets Luxury Presence apart:

• Premium website design. Every plan includes a professionally designed website, and Real Estate Websites start with a personal design consultation so a designer builds around your brand, your market, and your listings.
• Done-for-you marketing by plan. Brand adds hyperlocal blog content, weekly SEO & GEO optimizations, Google Business Profile optimization, hyperlocal advertising, and listing ads. Scale adds retargeting across Google and Meta where a minimum budget and retargeting audience apply, agent sub-domains, and Social Media Management (Beta). All In adds the Premium SEO & GEO program.
• AI CRM that finds the deals already in your network. It organizes and enriches every contact, reads behavioral signals alongside property records and life events, and drafts on-brand outreach for your approval.
• No ad management fee. Advertising budget is separate from the plan and goes directly to Google or Meta, so every dollar of budget becomes ad spend.
• Adoption among top producers. More than 30% of the WSJ Top 100 agents run their business on the Presence Platform, backed by 30,000+ sites and 87,000+ agents managed over ten years.
• Data behind the AI. The platform processes 700 million interactions and 15 billion data points a year, which is what lets Presence^® AI personalize output to a specific business over time.

Current proof points:

• 96% client satisfaction score
• 100 million annual visitors across the platform
• 24/7 chat and email support on every plan, phone support from Brand up, and 1:1 success and support on Scale and All In
• All In supports up to 20 users with agent sub-domains, and larger organizations have dedicated brokerage solutions
• Every plan includes MLS integration, a home valuation tool, neighborhood pages, one-click property websites, CMAs & Client Presentations, a Branded Mobile App, Collaborative Search, and Listing Alerts & Homeowner Reports

What agents say in their own words. In a January 2026 review, Ashton S., a director of marketing at a small business, wrote that SEO, website updates, and lead generation used to sit in separate places and take up time, and that the platform pulled them into one system. Victoria S., a marketing director, wrote in November 2025 that back-end access allows manual fixes, MLS-sync issues included, without depending on a third party. Steve H., a broker and owner, credited the website, the AI, and the lead follow-up with solving the problem of being found online. Ben B., a realtor, wrote in October 2025 that the website, mobile app, AI, and social features make his marketing look like an agency produced it. Taylor B., a real estate broker, said SEO onboarding taught him things about search he hadn’t understood before. Those are individual experiences drawn from a selected set of published Luxury Presence reviews rather than a representative sample or a guarantee of results.

Here’s the honest trade-off. Brivity gives you a bundled toolset with managed services available on top, and it goes deeper on transaction management than Luxury Presence does. Luxury Presence puts its weight somewhere else. The platform delivers the output of a marketing department without hiring one, with a dedicated team of content and marketing specialists handling execution on eligible plans, which is why it shows up on lists of real estate lead generation platforms rather than transaction software. For agents whose hours produce more value in front of clients than in content production and campaign management, that’s where the math tilts.

See what’s included at each tier, or start with the solo agent and growing teams breakdowns if you’re still sizing the fit.