14 Helpful Tips for Growing your Real Estate Business

Growing a real estate business takes steady effort, clear communication, and habits you can stick with each week. The right tools and simple marketing steps can help you reach more people and build trust over time. Let’s unpack the strategies that will help you grow your business in a clear and manageable way.

1. Turn contacts into deals with Luxury Presence’s AI Lead Nurture

Fast response times matter because many leads move on if they do not hear back quickly. Luxury Presence’s AI Lead Nurture tool sends instant, personalized replies when you are busy so no inquiry sits unanswered. This system can answer simple questions, collect contact details, and keep the conversation alive until you can step in.

Bottom line: Quick AI-powered replies help more leads stay engaged long enough to become real clients.

2. Use ChatGPT to create scripts

AI writing tools help agents create outreach scripts quickly so they never start from a blank page. ChatGPT can quickly draft call scripts, follow-up messages, short video outlines, door knocking intros, cold call openers, and talking points for buyer or seller consultations. For more strategies, read our guide to using ChatGPT for real estate.

Bottom line: Automating the creation of scripts saves time so you can devote more energy to lead nurturing.

3. Find what potential clients ask online and turn it into content

Real buyer and seller questions show up in Reddit threads, Facebook groups, YouTube comments, and Google’s “People Also Ask” results. You can copy these questions into ChatGPT and have them grouped into themes like financing, inspections, repairs, pricing, or timing. From there, AI can turn each question into multiple formats, including short video scripts, social captions, carousels, blog posts, and newsletter tips. This approach keeps every piece of content anchored in real client concerns instead of guesswork.

Bottom line: Building content from real questions makes it more engaging, useful, and easier to create consistently.

4. Create high-quality blogs faster with AI

Common buyer and seller questions can easily become short, helpful blog posts that build trust and improve visibility. Rather than writing long articles, focus on simple posts that give clear answers to the questions clients ask most. You can explore these real estate blog ideas as inspiration and use ChatGPT to write them. For a more hands-off approach to content creation, Luxury Presence’s AI Blog Specialist, which comes built into their website and marketing platform, automatically generates and posts polished articles catered to your target audience.

Bottom line: With AI support, publishing helpful blog content becomes a simple task instead of a time-intensive project.

5. Run targeted paid ads using AI

You can start with small paid ads on Facebook, Instagram, or Google’s Local Services Ads and still generate leads. Focus first on basic targeting in your market, clear calls to action, and simple landing pages. As results come in, you can gradually refine headlines, images, and audiences based on what gets the most clicks and leads. Luxury Presence’s AI Ads Specialist can help automate this process so campaigns keep improving over time.

Bottom line: Start lean, keep your ads simple, and let AI optimize the details as data comes in.

6. Create a Google Business Profile

A Google Business Profile helps local buyers and sellers find you when they search for real estate services in your area. Start by visiting the Google Business Profile website and signing in with your Google account, then enter your business name, choose “Real Estate Agency” or “Real Estate Consultant” as your category, and add your service areas. You will also need to provide your contact information, business hours, website link, photos of your headshot, logo and office signage, and a short description of your experience, expertise and how you help clients. After submitting your details, follow the verification steps, usually a postcard, phone call, video, or email, so Google can confirm your business and you can start appearing in local Google searches.

Bottom line: A verified, complete profile makes you far more discoverable when local clients are ready to reach out.

7. Build a high-converting real estate website

A beginner-friendly website only needs a few core pages such as a bio, areas served, services, and a simple contact form. Even a lean site signals credibility and gives prospects a place to learn about you. You do not need to overthink design or features on day one, but you should make it easy for visitors to understand who you are and how to contact you. If you want a more polished look, explore Luxury Presence’s award-winning website platform, which includes professionally designed templates and built-in marketing tools that help agents impress and capture leads.

Bottom line: A simple, well-structured website quickly boosts your professional image and gives every marketing effort a clear destination.

8. Post regularly on social media using AI as a helper

Social media is often where buyers and sellers first discover and evaluate agents. Creating a profile is easy. The more challenging but impactful aspect of real estate social media marketing is regularly posting content that converts.

Here are some content ideas for the biggest social media platforms:

Instagram: Use Instagram carousel posts to break down simple real estate topics step by step, since this format performs well in the feed and encourages swiping. Check out more Instagram post ideas for real estate agents. 
Facebook: Share written posts that spark comments, because Facebook’s community-focused format rewards discussion.
TikTok: Record fast-paced, vertical videos that use on-screen text and voiceovers to explain something quickly, since TikTok’s algorithm favors short, high-retention clips.

Bottom line: Steadily posting helpful, share-worthy content makes you the go-to agent in your area.

9. Build a list of contacts you already know

Most new agents underestimate how many people they already know who could become clients or referral sources. You can start by exporting your phone contacts. iPhone users can sync contacts to iCloud, while Android users can export them to Google Contacts. Both platforms export files that can be opened or converted for use in Google Sheets. You can also export your email contacts by downloading them from Gmail, Outlook, or your preferred provider. Combine these lists into one Google Sheet, remove duplicates, and add notes about how you know each person so you can begin consistent outreach over the next few weeks.

Bottom line: A clean, organized contact list of people you already know can be your strongest early pipeline.

10. Host virtual open houses for busy agents

If you do not have many listings yet, you can offer to host virtual open houses for established agents who need support. Prepare by gathering property details, planning a simple walkthrough script, and testing your lighting, audio, and camera angles in advance. You can present the tour in real time on platforms like Zoom, Facebook Live, or Instagram Live and invite viewers to ask questions. This lets you meet active buyers, collect attendee information, and build on-camera confidence while providing real value to the listing agent.

Bottom line: Hosting open houses helps you stand out. Adding virtual open houses to your routine puts you in front of ready-to-move buyers.

11. Ask for reviews whenever you help someone

Reviews help new clients feel more comfortable choosing you, especially when they are comparing multiple agents online. After a successful transaction or even a positive consultation, you can send a short, sincere message asking the client to leave a review on your Google Business Profile, Facebook, Yelp or other review platforms. Make it easy by including a direct link to your profile on the review platform and a short prompt to guide how they can leave a review.

Bottom line: Regularly requesting reviews builds steady social proof that compounds your credibility over time.

12. Use an online booking tool to make scheduling easy

Letting prospects schedule calls instantly removes a lot of friction from the early stages of a relationship. Tools like Calendly or Acuity allow leads to book discovery calls or buyer consults based on your real calendar availability. These platforms send confirmations and reminders automatically so fewer appointments fall through the cracks. They also help newer agents appear organized and professional from the first interaction.

Bottom line: When scheduling becomes effortless, more people actually show up and move forward.

13. Use marketing tools to send a monthly newsletter

A short monthly real estate newsletter keeps you top of mind without feeling sales-heavy. You can use tools like Mailchimp, Kit, or your CRM to build a template that includes helpful real estate tips and market snapshots. These platforms make it easy to schedule sends and see who opens or clicks, so you can learn what topics resonate.

Bottom line: A consistent, simple newsletter keeps your lead database warm.

14. Review what’s working every 30 days

A monthly review keeps you honest about what is moving the needle and what is not. Set aside time to track how many conversations you had, how many leads appeared, and which activities led to actual appointments or signed agreements. Keep doing the few actions that clearly drive results and trim back the rest so your schedule stays focused. Over time, this habit turns scattered efforts into a deliberate strategy.

Bottom line: Regularly checking your numbers ensures your growth is intentional instead of accidental.

Grow your real estate business with Luxury Presence

Growing your real estate business becomes easier when you use tools and strategies that help you stay consistent and visible. Luxury Presence can support you with high-performing websites and AI-driven marketing tools designed to help you attract more clients. To learn how these tools can elevate your business, schedule an appointment by clicking the button below.