Market Leader Pricing 2026: Lead Generation and CRM Costs

HouseValues launched in 1999. In 2008, HouseValues Inc. changed its corporate name to Market Leader while HouseValues.com continued under the HouseValues name. Trulia completed its Market Leader acquisition in 2013. Zillow Group inherited the company through its acquisition of Trulia, then announced the 2015 sale to the Perseus division of Constellation Software. Market Leader's current terms identify Constellation1 Inc. as the company operating the website.

Market Leader's public pricing is mixed. Market Leader Teams publishes a $329 monthly price for up to 10 users. Network Boost advertises around 50 or more exclusive leads each month from $300 monthly. Market Leader Professional uses consultative pricing. HouseValues and Leads Direct do not publish dollar prices.

That distinction changes the cost analysis. Market Leader combines public price anchors with products whose dollar prices are not public. A realistic budget has to separate the CRM or team platform from each lead product, then account for the commitment attached to the selected offer.

For agents seeking managed marketing alongside software, the Luxury Presence platform brings brand, website, CRM, search marketing, advertising, lead nurture, and client retention into one connected model. Its pricing reflects both the technology and the managed work included by plan.

Key takeaways

• Market Leader uses a mixed pricing model. Teams costs $329 monthly for up to 10 users. Network Boost starts at $300 monthly for around 50 or more exclusive leads. Professional uses consultative pricing, while HouseValues and Leads Direct do not publish dollar prices.
• The $300 starting point belongs to Network Boost. HouseValues and Leads Direct have no public dollar price, while Market Leader Professional uses consultative pricing.
• Commitment terms vary by product and agreement. Market Leader's Network Boost documentation states that a budget change starts a new minimum six-month agreement. After six monthly payments, billing becomes month-to-month. Separate 2026 BBB responses describe six-month commitments and a 35-day written notice rule in specific customer agreements.
• HouseValues combines exclusive seller leads with nurture. Current materials describe one agent per lead, a 27-step email and SMS sequence during the first 60 days, monthly Equity Reports, and homeowner activity signals inside the CRM.
• Market Leader publishes a HouseValues methodology. The company reports that one in six HouseValues leads transacts, based on an internal analysis of more than 509,000 leads generated from 2023 through 2025 and more than 81,000 transactions recorded by March 2026.
• Third-party reviews show a mixed customer picture. Market Leader has 3.2 out of 5 on G2 and 1.5 out of 5 from 56 Trustpilot reviews, accessed August 2026. Trustpilot labels the profile unclaimed and states that its reviews may not represent every customer.
• Luxury Presence combines software with managed execution. Its four plans connect Real Estate Websites, AI CRM, SEO & GEO, Paid Ads Management, Social Media Management (Beta), AI Lead Nurture, and client retention products. Monthly pricing is custom, the one-time setup fee ranges from $2,500 to $3,500 by plan, and every plan uses a 12-month agreement.

Methodology: We reviewed current vendor pricing pages, product pages, help content, company statements, and third-party review platforms as of August 2026. We did not conduct hands-on product testing. Where a source does not publish a numeric price, we say so rather than estimate.

Understanding Market Leader's costs in 2026

Market Leader sells a CRM and website platform through Professional for Agents and Teams. It also sells three lead products: HouseValues, Leads Direct, and Network Boost. These offers use different pricing formats.

• Professional for Agents: Consultative pricing. The offer includes CRM, a customizable website, lead nurture automation, lead activity tracking, marketing automation, and more than 1,500 marketing templates.
• Market Leader Teams: $329 monthly for up to 10 users. The offer includes a shared CRM, team and agent websites, lead routing, marketing automation, reporting, and a mobile CRM app.
• HouseValues: No public dollar price. The offer includes exclusive seller leads by target market, committed average volume, 27-step nurture, monthly Equity Reports, and activity signals.
• Leads Direct: No public dollar price. Pay-per-click campaigns send searchers from Google, Bing, and other search engines to a branded IDX website.
• Network Boost: From $300 monthly for around 50 or more exclusive leads. Social campaigns feed leads into Market Leader and its nurture system. Budget changes start a new minimum six-month agreement, with month-to-month billing after six monthly payments.

Pricing and product details were accessed August 2026 and may change after publication.

Professional uses consultative pricing while Teams publishes a price

Market Leader Professional uses a consultative approach to pricing rather than publishing a single amount. The offer combines its Relationship Manager CRM, a customizable website, lead activity tracking, automated engagement, marketing automation, and marketing templates.

Market Leader Teams is the public exception. The current page lists $329 monthly for up to 10 users. It includes shared contacts, custom lead routing, task management, team reporting, marketing automation, and websites for the team and individual agents.

That $329 figure is the Teams platform price. Market Leader's paid lead products are separate, and the Teams page positions Network Boost as an added source of social leads.

Lead products carry separate economics

The lead product overview names three offers.

• HouseValues targets prospective sellers searching for home valuations. No public dollar amount is listed.
• Leads Direct uses pay-per-click search campaigns to send home searchers to the agent's branded IDX website. No public dollar amount is listed.
• Network Boost generates social leads. Market Leader publishes a starting point of $300 monthly for around 50 or more exclusive leads.

That $300 Network Boost starting point doesn't apply to HouseValues or Leads Direct. Each product has a different acquisition model, lead profile, and nurture path.

Contract evidence needs product-level context

Market Leader's Network Boost documentation states that target cities can change without a new six-month agreement. A budget change creates a new minimum six-month agreement. After six monthly payments, the account moves to month-to-month billing.

Market Leader's 2026 BBB complaint responses also describe six-month commitments in several customer agreements. One company response states that a cancellation or change form was due 35 days before the cancellation date. The evidence applies only to the agreements discussed in those responses.

The current CRM includes a broad feature set

Market Leader's CRM guide describes lead activity tracking, prioritized to-dos, marketing automation, a mobile app, and connections to more than 40 lead sources. The Professional page also lists automated engagement and a library of more than 1,500 email and print templates.

HouseValues adds seller-specific activity. Email opens, clicks, saved searches, favorited listings, Equity Report interactions, and seller intent signals appear inside the CRM.

Market Leader also documents post creation and scheduling in its social media guide. That is a useful software capability. It differs from a managed social program that develops the content plan, creates the weekly campaign, and oversees publishing.

Software access and managed execution are different costs

Current Market Leader materials reviewed for this article emphasize CRM, websites, marketing automation, lead generation, and social scheduling. Luxury Presence publishes managed channel execution through SEO & GEO, Social Media Management (Beta), and Paid Ads Management, all connected to AI CRM.

That difference matters when comparing operating models. Software tools and managed execution solve different parts of the workload, so total cost should reflect the work included as well as the features available.

Comparing Market Leader with other real estate platforms

A fair cost comparison matches price to scope. Standalone CRMs, lead products, and managed growth platforms solve different parts of the business.

• Market Leader: Teams costs $329 monthly for up to 10 users. Network Boost starts at $300 monthly for around 50 or more exclusive leads. Professional uses consultative pricing. HouseValues and Leads Direct do not publish dollar prices. Network Boost budget changes start a new six-month term. Specific BBB responses describe other six-month agreements and a 35-day written notice rule.
• Follow Up Boss: Grow costs $69 per user monthly. Pro costs $499 monthly for 10 users. Platform costs $1,000 monthly for 30 users. Annual billing shows effective monthly rates of $58, $416, and $833. The pricing page states that plans have no contracts. Calling costs extra on Grow.
• CINC: Solo, Ramp, Pro, and Select do not publish monthly dollar rates. CINC AI starts at $200 monthly. The dialer lists three lines for $75 monthly. The page lists lead-generation products without publishing their dollar prices.
• BoomTown: The billing FAQ does not publish the base license amount. An applicable advertising management fee equals 15% of prior-month spend. Added active users are listed at $35 each, subject to platform variation.
• Real Geeks: The platform costs $399 monthly plus a $500 one-time setup fee for two users. Social lead packages cost $299 monthly. Search and seller lead packages cost $599 monthly each. The pricing tool displays six-month, 12-month, and annual commitment options.
• Luxury Presence: Four plans use custom monthly pricing. The one-time setup fee ranges from $2,500 to $3,500 by plan. Every plan uses a 12-month agreement. Advertising budget is separate, with no Luxury Presence management fee on ad spend.

Pricing and features were accessed August 2026 and may change after publication.

Follow Up Boss prices the CRM by user or team

Follow Up Boss pricing starts at $69 per user monthly on Grow. Pro costs $499 monthly for 10 users, and Platform costs $1,000 monthly for 30 users. The pricing page centers on CRM and states that Grow can connect any lead source and website.

Our Follow Up Boss review, Follow Up Boss pricing, and Follow Up Boss alternatives cover the product from those three angles.

CINC does not publish base monthly rates

The CINC pricing page does not publish monthly dollar rates for Solo, Ramp, Pro, and Select. Two added-cost anchors are public: CINC AI starts at $200 monthly, and a three-line dialer costs $75 monthly.

The CINC review, CINC pricing guide, and CINC alternatives cover its website, CRM, and lead generation model.

BoomTown publishes billing mechanics

BoomTown's billing FAQ describes a recurring license fee without publishing the base amount. It lists an applicable 15% advertising management fee on prior-month ad spend and $35 for added active users, subject to platform variation.

The BoomTown review, BoomTown pricing guide, and BoomTown alternatives provide added context.

Real Geeks separates platform and lead packages

Real Geeks pricing lists $399 monthly plus a $500 setup fee for two users. Optional lead packages cost $299 monthly for Social and $599 monthly for Search or Seller.

The Real Geeks review, Real Geeks pricing, and Real Geeks alternatives explain the product and its added-cost structure.

Mixed and custom pricing are common here

Custom pricing is common among the broader platforms in this comparison. Market Leader Professional uses consultative pricing, CINC does not publish monthly dollar rates for its main plans, and Luxury Presence uses custom monthly pricing across four plans. BoomTown publishes billing rules without a base license amount.

The useful comparison is the complete operating model. A software subscription may sit alongside a separate website, ad manager, content producer, search partner, or social team, so scope matters as much as the monthly line item.

Market Leader

• Pricing: Mixed. Teams and Network Boost publish numeric prices. Professional uses consultative pricing. HouseValues and Leads Direct do not publish dollar prices.
• CRM and website: Included in Professional and Teams.
• Lead generation: HouseValues, Leads Direct, and Network Boost are sold separately.
• Intent data: Lead activity, prioritized to-dos, and HouseValues seller signals.
• Marketing execution: Lead products include managed acquisition. Market Leader Pro documents social post creation and scheduling tools.
• Advertising cost: HouseValues and Leads Direct do not publish dollar rates. Network Boost publishes a package price.

Follow Up Boss

• Pricing: Published rate card.
• CRM: The core product.
• Website and leads: Separate sources connect to the CRM.
• Intent data: Smart Lists, lead-source reporting, and plan-based AI features.
• Marketing execution: The current pricing page centers on CRM, calling, AI features, integrations, onboarding, and support.
• Advertising cost: The CRM pricing page does not list a media budget.

Luxury Presence

• Pricing: Custom monthly pricing, a $2,500 to $3,500 one-time setup fee by plan, and a 12-month agreement.
• CRM and website: AI CRM and Real Estate Websites are included across plans.
• Lead generation: Paid Ads Management varies by plan.
• Intent data: Website, listing, ad, email, property, and life-event signals.
• Marketing execution: Managed SEO & GEO and Social Media Management (Beta) vary by plan, alongside Paid Ads Management.
• Advertising cost: No management fee. Media budget goes to Google or Meta.

Pricing and feature details in this comparison were accessed August 2026 and may change after publication.

The best real estate CRM guide offers a broader framework for comparing CRM scope, data, automation, service, and total cost.

Market Leader lead generation costs in 2026

Market Leader's three lead products use different acquisition paths and mixed public pricing. HouseValues and Leads Direct do not publish dollar prices. Network Boost publishes a starting package.

HouseValues seller leads

HouseValues targets homeowners searching for a valuation.

• Price: No current public dollar amount.
• Volume: The product page uses 20 leads monthly as an example and states that the customer receives an average of the enrolled quantity.
• Exclusivity: Each lead goes to one Market Leader agent.
• Territory: Inventory is organized around target ZIP codes.
• Nurture: Each new lead enters a 27-step email and SMS sequence during the first 60 days.
• Long-term contact: Monthly Equity Reports continue after the opening nurture sequence.
• Activity data: Email engagement, saved searches, favorited listings, Equity Report activity, and selling signals appear inside the CRM.
• Phone data: Market Leader states that many leads include phone numbers and that provided phone numbers are validated. The published claim covers many leads rather than every lead.

A 2026 Market Leader response on the BBB complaint page states that one customer agreement did not guarantee delivery strictly within exact ZIP boundaries. That evidence applies to the agreement discussed in the response.

Leads Direct search leads

The lead product overview describes Leads Direct as pay-per-click advertising across Google, Bing, and other search engines. Prospects land on the agent's branded IDX website. The page does not publish a dollar price or unit rate for Leads Direct.

Network Boost social leads

Network Boost advertises around 50 or more exclusive leads each month from $300 monthly. Market Leader runs social campaigns, updates listing-based ads, delivers leads to its system, and places them into automated email and SMS nurture.

Market Leader's own documentation says Network Boost leads are often earlier in the buying or selling process than prospects ready to transact within 30 days. That makes nurture and cohort tracking central to the economics.

Market Leader's HouseValues performance claim

Market Leader reports that one in six HouseValues leads transacts and that the average time from lead to close is about eight months. Its methodology states that the analysis covered more than 509,000 HouseValues leads generated from 2023 through 2025 and more than 81,000 transactions recorded by March 2026.

The disclosed sample, period, and outcome make the claim more useful than an unsupported conversion estimate. It remains a company-produced aggregate rather than an independent audit of every account or market.

Customer review evidence

G2 lists Market Leader at 3.2 out of 5, accessed August 2026. The Market Leader product listing contains 258 reviews. Reviews on the listing include praise for detailed lead information, while other reviewers raise concerns about lead quality and missing phone numbers.

The Trustpilot profile shows 1.5 out of 5 from 56 reviews, accessed August 2026. Individual recent reviewers describe low-quality leads, missing phone data, and cancellation disputes. Trustpilot labels the profile unclaimed, shows 96% one-star reviews, and states that reviews may not represent every customer.

These accounts add buyer context rather than a measured platform-wide defect rate.

Cost per closed deal is the working metric

The useful formula is straightforward.

Cost per closed deal = total acquisition cost tied to Market Leader divided by Market Leader-sourced closings

Total acquisition cost includes the CRM or Teams subscription, lead packages, added services, and the labor cost of follow-up. Measurement at 90 days, six months, and the full agreement term captures both early contact rates and Market Leader's longer reported seller timeline.

The same formula can compare purchased leads with owned channels and other lead generation platforms.

Free CRM and lead options

Free CRM plans can store contacts, track tasks, and support a basic follow-up habit. Paid lead acquisition, an IDX website, managed advertising, and marketing services usually sit outside that starting tier.

The cost often moves elsewhere. A free database may still require separate email, texting, lead routing, reporting, website, content, advertising, and search tools. The software line stays low while labor and vendor costs rise.

A more useful budget separates three functions: the system that stores relationships, the channels that create demand, and the people or services that operate those channels.

Getting more value from Market Leader

Market Leader provides a substantial automation layer. Results still depend on how the agent handles the human conversation, the lead timeline, and the data.

Separate each lead source

HouseValues, Leads Direct, and Network Boost should sit in different reporting cohorts. A valuation lead, a search lead, and an early-stage social lead carry different intent and follow-up patterns. Blending them into one conversion rate hides the source economics.

Treat automation as the baseline

HouseValues supplies 27 early touchpoints and continuing Equity Reports. Network Boost includes automated email and SMS nurture. Those campaigns keep communication moving, while personal outreach can respond to the specific activity behind each lead.

Use behavior to prioritize outreach

Market Leader's lead activity tools create to-dos and surface engagement. A changed home-value assumption, a saved search, and a reply to a nurture text signal different needs. The value comes from matching the conversation to the behavior.

Track the full lead timeline

A practical scorecard includes lead volume, source, geography, valid phone rate, email delivery, response time, conversation rate, appointment rate, agreement rate, close rate, staff time, and cost per closing.

Cohort timing matters. Market Leader reports an average of about eight months from HouseValues lead to close. A 30-day view can measure response and engagement. It can't settle long-term transaction economics.

Agents seeking more work handled within one system can compare marketing automation platforms and managed services rather than CRM features alone.

Market Leader for solo agents

Market Leader can fit a solo agent who wants CRM, website, automation, and lead products under one vendor. The public numbers provide partial budget visibility.

Teams supports up to 10 users at $329 monthly. Professional is the agent-focused package and uses consultative pricing. Network Boost provides a $300 starting point, while HouseValues and Leads Direct do not publish dollar prices.

Where the model fits

A solo agent with a consistent follow-up routine can use HouseValues for seller opportunities, Leads Direct for search demand, or Network Boost for social leads. Market Leader's automation supports the longer timelines common to online lead generation.

Where the agent still owns the work

• Market Leader's own lead guidance puts personal follow-up on the agent once a lead responds or signals intent.
• Social scheduling tools cover publishing logistics, while a managed weekly content program adds strategy and production.
• Product and agreement terms differ, so the full Market Leader cost spans several pricing inputs.

Two different alternatives

A software-first model can pair Follow Up Boss with a separate website and lead generation source. The CRM starts at $69 per user monthly, while the total depends on the added tools and labor.

Luxury Presence for solo agents offers a more managed model. Every plan includes Real Estate Websites, AI CRM, Listing Alerts & Homeowner Reports, Collaborative Search, CMAs & Client Presentations, and a Branded Mobile App. Brand adds hyperlocal content, weekly SEO & GEO work, Google Business Profile optimization, hyperlocal advertising, and listing ads. Scale adds Social Media Management (Beta), retargeting when requirements are met, and included AI Lead Nurture volume, with higher limits on All In. The tradeoff is the financial and contractual commitment, including a $2,500 to $3,500 setup fee by plan and a 12-month agreement.

Integrating Market Leader with a marketing stack

Market Leader documents several connection and export paths.

• Its CRM guide states that the platform connects with more than 40 lead sources, including Zillow, Trulia, and Realtor.com.
• The HouseValues page states that HouseValues leads can be imported into another real estate CRM.
• The help center documents one-way and two-way Google Contacts sync.
• It also documents one-way and two-way Office 365 sync.
• The contact export guide documents CSV export by contact group or status.

These paths support a mixed stack. The documentation covers connection and export options without proving that every note, campaign event, message, and activity field moves between systems or stays synchronized in both directions.

The source-of-truth decision

Two CRMs can split lead status, notes, automation, and activity. A primary CRM should hold the authoritative relationship record, while the second system has a defined role for lead delivery, marketing, or reporting.

Added-tool costs can change the comparison

Follow Up Boss starts at $69 per user monthly. Real Geeks starts at $399 monthly plus a $500 setup fee, with lead packages from $299 to $599 monthly. Those public amounts illustrate how another CRM or website platform would add cost if layered onto Market Leader.

A unified growth platform keeps the website, CRM, marketing channels, and client activity within shared data and brand context, reducing the number of systems to coordinate.

Understanding ROI for real estate lead generation

Market Leader's partial public pricing supports only part of a cost-per-closing model. Teams and Network Boost have public starting points. Professional uses consultative pricing, while HouseValues and Leads Direct do not publish dollar prices.

Four variables shape the result

• Lead quality: Valid contact data and real intent affect how much agent time produces a useful conversation.
• Response time: Track how quickly each new lead receives relevant follow-up.
• Nurture depth: Seller and social leads may take months to transact. Continued value keeps the relationship active.
• Brand ownership: Leads that encounter the agent's website, content, reports, and follow-up build familiarity with that agent's brand.

A break-even example

Assume an average gross commission of $15,000 and an acquisition cost of $4,500 per closed deal. Acquisition consumes 30% of gross commission income before service delivery and operating expenses. This example uses no Market Leader price assumption.

A workable threshold depends on margin, conversion capacity, repeat business, referrals, and the share of the client relationship the agent owns after closing.

Purchased and owned demand play different roles

Purchased leads can create near-term opportunities. Owned content and branded client tools can keep producing attention after the first campaign, although they require ongoing maintenance.

Luxury Presence supports the owned relationship through Listing Alerts & Homeowner Reports, a branded portal with valuations, equity tracking, listing alerts, local market activity, and monthly updates. The guide to home valuations and seller leads explains how continued value can surface future seller intent.

Why Luxury Presence is built for managed growth

Market Leader offers CRM, websites, automation, and three lead products. Luxury Presence connects those core functions with managed brand, acquisition, database intelligence, and client retention. For agents who want managed growth across acquisition, conversion, and long-term relationships, Luxury Presence is designed around that connected operating model.

One platform shares data and brand context

The Presence Platform connects Real Estate Websites, AI CRM, SEO & GEO, Paid Ads Management, Social Media Management (Beta), and AI Lead Nurture.

Listing Alerts & Homeowner Reports, Collaborative Search, CMAs & Client Presentations, and the Branded Mobile App keep client touchpoints under the agent's brand.

Presence^® AI powers the intelligence layer across the platform. Agents retain review and approval control over prepared content and actions.

Every plan starts with a full relationship system

Every Luxury Presence plan includes Real Estate Websites, AI CRM, MLS integration, lead capture, Listing Alerts & Homeowner Reports, Collaborative Search, CMAs & Client Presentations, and a Branded Mobile App.

Brand adds hyperlocal content, weekly SEO & GEO work, Google Business Profile optimization, hyperlocal advertising, and listing ads. Scale adds retargeting when minimum budget and audience requirements are met, Social Media Management (Beta), and included AI Lead Nurture volume. All In adds the Premium SEO & GEO program and higher AI Lead Nurture volume.

This structure gives agents a path from digital foundation to managed growth without rebuilding the operating system at each stage.

The website and CRM work as one system

Luxury Presence Real Estate Websites are designed around the agent's brand and market. They include a personal design consultation, MLS integration, property search, lead capture, neighborhood pages, and property-specific sites.

AI CRM combines website visits, saved listings, ad engagement, email activity, property records, communication history, and life-event signals. It uses those signals to organize contacts, surface potential deals, create a daily action plan, and draft personal outreach.

Managed marketing covers the channels

SEO & GEO builds visibility across Google, local search, and AI search tools through continuing optimization and content. Social Media Management (Beta) creates weekly Facebook and Instagram campaigns for agent review. Paid Ads Management runs Google and Meta campaigns for buyer leads, listing promotion, and seller lead generation.

Paid Ads Management charges no management fee on ad spend. The media budget goes to Google or Meta, while Luxury Presence handles campaign creation, optimization, and reporting.

AI Lead Nurture replies to new leads by SMS in under 60 seconds, qualifies intent through natural conversations, and brings the agent in when the lead is ready.

Approved performance data supports the model

Luxury Presence reports that clients grow six times faster than peer agents in the same market and that leads generated by Luxury Presence marketing tools convert at two to three times the industry average. Its current performance comparison states that the analysis covers more than 53,000 real estate professionals across more than 310 U.S. markets, accessed August 2026. These are aggregate company-reported results, not a forecast for an individual agent.

The tradeoffs are stated clearly

Luxury Presence uses custom monthly pricing. The one-time setup fee ranges from $2,500 to $3,500 by plan, and every plan uses a 12-month agreement. Advertising budget is separate.

The setup fee and annual term create a meaningful commitment. The scope also includes professional design, connected software, managed marketing, AI nurture, and branded client products that can otherwise require several tools or providers.

Customer reviews reinforce the service model

G2 lists Luxury Presence at 4.6 out of 5, accessed August 2026. Its G2 seller page lists the Luxury Presence product with 55 reviews.

In a January 8, 2026 G2 review, marketing director Ashton S. said SEO, website updates, and lead generation had previously been fragmented and time-consuming. She said Luxury Presence brought them into one system, reduced time spent on technology, and supported stronger visibility and more meaningful inquiries. This is one customer's experience rather than a guaranteed result.

The marketing platform demo shows how Luxury Presence connects acquisition, conversion, and long-term client relationships.