Matt Breitenbach on Creating a Visionary Real Estate Business

In the fast-paced world of luxury real estate, building a standout business requires visionary strategies and a strong, authentic brand. 

In the latest episode of the A-List, Matt Breitenbach, founder of Breitenbach Advisory, joins Malte Kramer, CEO and founder of Luxury Presence, to share his expert insights. Together, they explore innovative approaches to branding, business development, and lasting success — offering actionable advice for agents ready to elevate their business and thrive in the competitive luxury market.

Embracing creativity and individuality

Breitenbach underscored the importance of defining a vision for your real estate business. He explained that it provides direction and purpose, empowering agents to carve their own paths rather than follow others.

“It’s critical. Mostly, you need to know who you are, what you want to do, where you’re going, and then you can work on how you’re going to get there,” he said.

Once real estate professionals have established this, Breitenbach urged them to constantly reflect on how their vision aligns with their goals. This practice keeps brokers and agents grounded and aligned with their long-term objectives.

Breitenbach encouraged agents to think outside the box and embrace their individuality to build a unique value proposition.  “Just because you’re a real estate agent and sell houses for a living doesn’t mean you can’t do something cool and create a brand,” he said. “Everyone’s got a voice. Everyone’s got a dream and vision.”.

Building a brand that resonates

When asked how agents can begin developing their vision, Breitenbach suggested starting with introspection. “Start small with those simple questions: What do I want to do? Where do I want to go? What’s my voice in the industry?” He urged agents to focus on their beliefs rather than imitating others, creating an authentic foundation for their businesses.

After all, a truly successful brand doesn’t just differentiate you from the competition; it draws your target audience to you. “You have to build a brand that people want to associate with. You want to wear Nike. You want to have an Apple computer,” Breitenbach explained, adding that this approach also creates a sense of trust and aspiration among clients and prospects.

Treating your business like a CEO

Breitenbach also shared his philosophy on managing a real estate business. “What brokers need to realize is that you’re a CEO. You may be part of a brokerage, but you have your own brand, and you have to act like that.” By adopting a CEO mindset, brokers and team leaders can take ownership of their businesses and focus on long-term growth.

Breitenbach offered advice on leadership and connection, emphasizing that strong relationships within a team are the foundation for long-term success. “Spending time with your people and communicating with them is critical. Treat your people almost as clients. Make them feel supported and part of your culture,” he said.

To Breitenbach, a positive team culture “ties into vision — what your values are, what your culture looks like, and what kind of people you want on your team. Think about who you want to go to battle with, who’s aligned with you, and who will work well with you.”

He also explained that fostering a strong culture helps teams stay focused and motivated, while clear communication helps them work toward a common goal. “Explaining your vision is so important so they know where you’re going. You don’t want to get in a car with someone who doesn’t know where they’re going,” Breitenbach said.

Visionary brands trust Luxury Presence

Breitenbach’s insights on building a visionary real estate business provide invaluable lessons for agents and brokers striving to stand out. By embracing creativity, developing a strong brand, and fostering a positive culture, real estate professionals can elevate their businesses to new heights.