Social media and web design are inseparable elements when building an effective and engaging realtor’s website. Any 21st-century business needs to integrate social media into its marketing plans. Through social media, you can share information on properties, industry and market news, clients’ success stories, company milestones, and new listings.
Think of Facebook, Twitter, Instagram, YouTube, Reddit, Tumblr, and LinkedIn. These are all platforms your prospects already use that you can feature your business on. After all, 75% of marketers say using social media increased their website traffic. Additionally, 99% of millennials begin home hunting online, while 44% of real estate agents found clients on social media in 2020.
You can understand why many realtor websites include social media icons to link to their various social channels. Making the icons clickable provides your prospects with an easy way to access your social media pages directly from your website.
How To Integrate Social Media
-
Put the icons below your page
Your social media icons should be visible, but they shouldn’t be the first thing people see when they visit your page. You don’t want them to appear too abruptly as the first thing users come across. These icons also shouldn’t pop up randomly within blog posts unless they are hyperlinked.
-
Analyze the metrics
Study which social media icon your users click on the most. This will help you intensify your content strategy on the right social app to better reach and engage with your target audience.
-
Reduce JavaScript
While social media icons are almost weightless, share, like, and follow widgets are built with JavaScript. The extra weight of widgets can add a second or so to your website load time. This may seem small, but it matters to website visitors.
-
Make signing up with social login easier
Instead of making prospects create an account to access your site, you can make it simpler by letting them log in with their social media accounts. 86% of users don’t like having to create new accounts for a website, and 77% believe social login solves this problem. This method also makes it easy to collect valuable information on your prospects.
-
Make it easy to share your website content on social media
Placing intuitive share buttons under blog posts allows readers to share your content on their social media accounts easily. For example, you could include captivating images of properties within your blog posts that people can share.
-
Include your team’s social media accounts
Another effective strategy is to increase engagement on the Team or About Us page. You can include your team members’ LinkedIn, Facebook, Twitter, or other social media accounts for people to connect with directly and follow updates.
-
Don’t overdo it
While it’s a great idea to integrate your website and your social media channels, don’t overdo it. Avoid modifying social icons at will. Most approved icons are readily available and can be resized on design apps, but anything further may be regarded as trademark infringement.
Example
David Hatef has a leading real estate website that fits this bill. The website contains the company’s social media icons for all crucial platforms, including Facebook, LinkedIn, Facebook, and YouTube. The website also includes a well-designed blog and a very shareable “Video of the Month” section that prominently displays social sharing icons.
Source: davidhatef.com
Don’t forget to keep your social media accounts active so that clients get regular updates and keep returning to your site.
