Career

A long view of the many stages, market cycles, and hurdles that mark a real estate agent’s profession, alongside resources that are designed to serve you at every stage

Two hands shape clay on a table, representing the process of determining your brand personality

In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It's what makes you approachable and ultimately, memorable.

How to build your own real estate brand

A strong brand helps you attract your ideal clients, establish credibility, and differentiate yourself from competitors. This comprehensive 5-day guide will take you through …

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors.

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

holly meyer lucas onstage for a live taping of the luxury presence podcast at social summit 2.0 LA

The journey from solopreneur to mega team leader is never an easy one, but Holly Meyer Lucas makes it feel effortless. In a recent …

Your brand awareness strategy isn’t about fancy logos or catchy taglines — it’s the process of creating a predictable system that attracts and nurtures …

Real estate agent comforts a woman who has lost her home in the 2025 LA wildfires

We recently sat down with Shelton Wilder, community builder and top producer with the Shelton Wilder Group, on our Luxury Presence Podcast.

A real estate agent uses a calculator, laptop and pen and paper to figure out their email marketing costs

Email marketing is a critical, high-value tool for real estate agents looking to engage with potential clients, nurture leads, and maintain relationships with past …

Real estate broker Matt Breitenbach behind the words "The A-List masterclass"

In the fast-paced world of luxury real estate, building a standout business requires visionary strategies and a strong, authentic brand.

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