Career

A long view of the many stages, market cycles, and hurdles that mark a real estate agent’s profession, alongside resources that are designed to serve you at every stage

real estate agent on laptop consulting with first time homebuyers, a profitable real estate niche for this agent

In real estate, few skills are as critical — and as underrated — as the ability to set clear expectations. Clear expectations create calm …

Sally Forster Jones offers lessons and advice in this episode of the A-List

Discover how forging client relationships, maintaining discretion, and delivering seamless transactions can set you apart in luxury real estate.

A real estate agent sits down with a prospective client at a coffee shop, explaining how Luxury Presence boosts her success rate in transactions

From first impressions to post-sale follow-ups, every interaction is an opportunity to deliver unforgettable service. When done right, these moments build trust, spark referrals, …

Sally Forster Jones offers lessons and advice in this episode of the A-List

In real estate, building a strong team, establishing a culture of excellence, and mentoring new talent are key drivers of lasting success.

A real estate agent sits in front of a laptop smiling, jotting something down on her tablet about her Real Estate Marketing ROI with luxury presence

Real estate agents and brokers don’t just want beautiful marketing assets; they want results. But in a world full of bold promises and vague …

Two hands shape clay on a table, representing the process of determining your brand personality

In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It's what makes you approachable and ultimately, memorable.

How to build your own real estate brand

A strong brand helps you attract your ideal clients, establish credibility, and differentiate yourself from competitors. This comprehensive 5-day guide will take you through …

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors.

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

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