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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Most real estate leads don't convert on the first email. They convert on the fourth, the fifth, or the one following-up three months after …
This library organizes the best email marketing templates for realtors by where a contact sits in the client journey, from a brand new lead …
You built that database one contact at a time. Thousands of names, years of notes, active leads mixed in with past clients, saved searches, …
What actually separates a real estate sphere of influence, or SOI, from an ordinary contact list? Mauricio Umansky, founder of his own global brokerage, …
By Haley Ingram, Founder and CEO of Coffee and Contracts If you want to know which post is going to perform, look for the …
Real estate marketing data often sits across website analytics, ad platforms, CRM systems, email tools, and transaction records. That fragmentation makes it harder to …
Top-performing real estate agents face a familiar problem: websites, CRM, marketing, lead generation, and client tools can turn into a stack of separate vendors …
Running your real estate business across five or six disconnected tools creates handoffs at the exact moment a lead is telling you what they …
Landing pages are where traffic becomes pipeline. For real estate agents, teams, and brokerages, the strongest page experience also connects to the rest of …