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A winding road through a scenic landscape, symbolizing the real estate client journey

From the first search to the final signature, your clients are on a journey. The more deeply you understand that journey, the better you …

Tools needed for analyzing brand logos and market data to conduct a competitive brand analysis

If you’re not paying attention to your competitors, you’re leaving opportunity on the table. A competitive brand analysis helps you uncover opportunities, differentiate your …

Nile Lundgren, leading real estate expert, captured in a polished, confident pose

In this episode of the Presence Podcast, host Aaron Grushow sits down with Nile Lundgren — top-producing agent, media personality, and star of Netflix’s …

A real estate broker sits with a candidate to ask real estate interview questions.

In a year defined by accelerated market shifts and mounting competition, brokerages and team leads can no longer afford to ask the wrong questions …

real estate agent on laptop consulting with first time homebuyers, a profitable real estate niche for this agent

In real estate, few skills are as critical — and as underrated — as the ability to set clear expectations. Clear expectations create calm …

Woman takes a client satisfaction survey

While closing a deal might signal the end of a transaction, it should never mark the end of your relationship with a client. This …

Screenshot of the home page of single property site for an apartment on garden street that needs a stellar property description

Property descriptions can make all the difference in making — or breaking — a future sale. By following these guidelines and taking the time …

Sally Forster Jones offers lessons and advice in this episode of the A-List

Discover how forging client relationships, maintaining discretion, and delivering seamless transactions can set you apart in luxury real estate. In this final episode of …

A real estate agent uses his calculator to work out real estate math formulas.

Success in real estate isn’t just about charm, hustle or curb appeal — it’s also about the numbers. Behind every smart investment, accurate valuation …

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