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According to the 2024 State of Real Estate Marketing Report, over 50% of agents ranked their website as the most or second-most important marketing …
Agents increasingly feel the need to access exclusive listings — properties that aren’t necessarily available on the MLS — to differentiate themselves and provide …
Real estate agents who understand email marketing laws and how to comply with them can avoid hefty fines, protect their reputations, and build trust …
Creating a guide for sellers is an excellent way for real estate professionals to establish authority, provide value, and generate leads. A well-crafted guide …
For real estate professionals, personalization means sending the right message at the right time to the right audience. Your clients expect tailored experiences that …
These changes to telemarketing laws are a wake-up call for real estate agents to modernize their lead-generation tactics and prioritize TCPA compliance.
Facts and figures are important, but what truly resonates with people is a good story. Storytelling in marketing has become an essential tool for …
Creating a neighborhood guide is a strategic way for real estate professionals to showcase their expertise, build trust with potential clients, and establish themselves …
More and more potential buyers and sellers are turning to smartphones and tablets to browse real estate listings, explore neighborhoods, and communicate with agents …
Email marketing is an indispensable asset for agents and brokers seeking to cultivate meaningful relationships, foster client loyalty, and line up future business opportunities …