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According to the 2024 State of Real Estate Marketing Report, over 50% of agents ranked their website as the most or second-most important marketing …
Read this guide for tips and tricks on getting started with real estate videography or taking your skills to the next level.
A step-by-step guide to planning, holding, and promoting a virtual open house or home tour.
Buyer's agents have typically been compensated through seller commissions, but NAR's settlement agreement fundamentally shifted this decades-old cooperative compensation commission structure. Here are some …
If you’re trying to increase website engagement through site improvements, analytics, and targeted marketing but aren’t meeting conversion goals, a chatbot could be the …
In real estate marketing, email remains an essential tool for agents and brokerages alike. From nurturing leads to showcasing properties, email marketing continues to …
Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …
Standing out in today’s competitive, crowded real estate market isn’t optional — it’s essential. One way you can define your edge and rise above …
Brand storytelling is your edge in a crowded real estate market. By sharing the values that drive you, the experiences that shaped you, and …
Real estate is more than just transactions — it’s about relationships, expertise, and strategy. Income potential in this industry can vary widely, but understanding …