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A man sits in front of a laptop, querying his database for real estate agents

As a real estate agent, you have many different marketing tools at your disposal. One of the most powerful is your database — but …

Spencer Rascoff stands in front of a mic and bookshelves with the words "Zillow cofounder on NAR settlement and AI in real estate" over the top of the image

The Zillow co-founder sat down to share his provocative insights on artificial intelligence, industry disruption, and the future of real estate with CEO Malte …

image of Audie Chamberlain with text "harnessing the power of PR"

To effectively grow your business, it’s crucial to not only present your brand well but also cultivate a positive public perception of your credibility …

real estate agent signing contract

Artful negotiation combines strategy, confidence, and a deep understanding of both market dynamics and human psychology. Because real estate agents navigate negotiations on behalf …

Realtors discuss their real estate buyer's guide for their website.

Buyer’s guides offer a wealth of insights, empowering house hunters with the information and guidance they need to navigate the complex purchase process. But …

Mock up of a Luxury Presence dashboard demonstrating the many products that the company offers that were recognized in t360's the Tech 200 list

As a leader in both real estate technology and digital marketing innovation, Luxury Presence scored several mentions in the annual industry report compiled by …

macbook keyboard

As agents strive to stay ahead in a competitive market, harnessing the power of a customer relationship management system (CRM) is essential. CRMs have …

Image of real estate agent thinking about effective real estate marketing ideas

As the industry shifts and agents navigate a tight economy, marketing your real estate business has never been more important. It takes a smart, …

A sample preview of Luxury Presence's IDX/MLS integration, illustrating what is IDX in real estate websites

In the cacophony of acronyms in the real estate industry, perhaps none raise more confusion than IDX (internet data exchange) and MLS (multiple listing …

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