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Two real estate agents sit facing each other in front of a floor to ceiling window, representing dual agency

Dual agency is one of the most debated practices in real estate in 2026. It occurs when a single agent or brokerage represents both …

A real estate agent sits crosslegged on a grey couch, typing out a drip email marketing real estate campaign

As of 2026, drip email marketing for real estate remains one of the most reliable ways to turn cold inquiries into active clients without …

Hand holding smartphone with many ChatGPT icons on the screen, demonstrating the interest in ChatGPT real estate strategies

As of 2026, ChatGPT (GPT-4o) is being used by real estate agents to draft listing descriptions, respond to leads, analyze market data, and produce …

image of video camera for blog about real estate video ideas

In 2026, real estate videos remain one of the highest-return content formats available to agents who want to grow their online visibility and build …

I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to …

A cream colored mailbox with the word "mail" on it standing in front of a grassy expanse

Real estate postcards that feature local market data do something most direct mail cannot: they give homeowners a reason to read, keep, and respond.

Logos for Instagram, Facebook, Messenger, Youtube, TikTok, all brands to be considered in real estate social media marketing

Most agents treat social media like a megaphone. They post listings, share market stats, and hope the algorithm does the rest. The agents generating …

united states map for blog about real estate reciprocity

Moving to a new state in 2026 raises an immediate question for every licensed real estate professional: do I have to start the licensing …

A person sits in front of an empty coffee cup and a laptop with Google's search page open on the screen to illustrate the need to grow your google business profile audience as a real estate agent

Your Google Business Profile is one of the most powerful local marketing tools available to real estate agents in 2026.

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