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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Real estate marketing works best when the website, search strategy, advertising, CRM, and follow-up all support the same business goal. The hard part is …
There's a stat from NAR's 2025 technology survey I think about a lot. 68% of agents say they're using AI in their business, and …
Social media is already part of the real estate sales engine. In NAR's 2025 REALTORS® Technology Survey, 75% of REALTORS® used social media, and …
High-performing agents rarely run out of marketing ideas. They run out of capacity. Showings, negotiations, referrals, and client work can turn a steady marketing …
Retargeting gives you a second chance to turn existing attention into a real conversation. A buyer opens a listing, a homeowner visits a valuation …
Google Ads can put your real estate brand in front of buyers and sellers at the moment they search. The hard part is everything …
CRM marketing integration means connecting your customer relationship management system to the channels that generate and nurture your business: your website, your email, your …
The best real estate lead nurturing software is the system that responds to every new lead within minutes, keeps a personal touch cadence running …
Audience segmentation is the practice of dividing your contacts into targeted groups based on shared characteristics, so every message you send speaks to a …