Blog
By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
By Drew Wilke, Head of Enterprise Sales, Luxury Presence I sat on a panel last month at the Thrive Broker Summit called The Growth …
A real estate blog is one of the few marketing assets you own outright. You don’t rent it from an algorithm, and you don’t …
A predictable pipeline gives agents more control over marketing, staffing, and follow-up. The right platform should create opportunities across multiple channels, keep leads moving, …
AI marketing earns its place in your business when it removes recurring work, keeps your brand consistent, and helps move more opportunities toward a …
Buyers use mobile devices for home search. A branded app keeps property search, saved homes, messages, and client activity under your name instead of …
Arizona's real estate market rewards agents who can be found before a prospect ever reaches out. Zillow reported a typical Arizona home value of …
New York City had 21,987 licensed agents in 2025. In a market that crowded, being easy to find matters before a buyer or seller …
Texas added 391,243 residents from July 2024 to July 2025, the largest numerical population gain of any state.
California rewards agents who get discovered before a prospect starts interviewing. Redfin's June 2026 analysis of May sales ranked San Francisco, San Jose, and …