Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Businesswoman smiling in white suit in an office, representing one of the five types of real estate agents

There are significant differences between the different types of real estate agents, including licensing, education levels, experience, fiduciary responsibilities, and expertise. Below, we break …

high-converting real estate landing pages screenshot designed by Luxury Presence.

With these 9 tips, learn how to optimize your landing pages to generate a number of leads.

A real estate agent searches online for the top real estate domain names to find the best one for his website.

Nowhere is your branding more critical than the domain name used for your website. Effectively, it's the key that unlocks your digital storefront. Learn …

Screenshot of a Google search page, illustrating the difficulty of learning how to outrank your competition in google

For real estate agents aiming to elevate their online presence, it’s crucial to understand how to win the battle of the search engine results …

Businesswoman on white couch with tablet looking through list of real estate keywords to find the right one to use

Your target audience is already looking for real estate information online, which is why your business has to find a way to stand out …

image of camera pointing at real estate agent as example of real estate content marketing

Top real estate agents round out their brand and attract more clients with sharp, insightful content marketing.

illustration of search engine research for santa monica real estate to promote real estate SEO

Real estate search engine optimization (SEO) supercharges your website, increasing traffic, improving lead generation, and driving higher conversion rates. Let’s break down the best …

A screenshot of a Google search landing page.

Ensure you always get in front of the right people by avoiding these common real estate SEO mistakes on your website.

Jesse Pedersen, CTO of Luxury Presence headshot

The real estate landscape is being shaped by rapid advancements in artificial intelligence (AI). For agents, this brings a mix of excitement and apprehension …

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Find out how Luxury Presence can elevate your brand and help you grow. For a limited time, we’re offering an exclusive $500 credit toward your website design fee when you partner with us by June 30, 2025.

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