Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Presence Copilot

In an increasingly digital real estate market, a branded mobile app can not only set you apart from competitors but also deliver a streamlined, …

A real estate agent looks at images on her phone in front of her laptop, in an effort at maintaining brand consistency across platforms

The internet is crowded with information, making it hard for real estate professionals to stand out. In fact, the typical homebuyer visits nine different …

Real estate agent writing with a black pen on a white pad of paper, working on creating their personal brand statement

Your brand is the key to standing out in a crowded market, and one of the most powerful ways to define it is by …

Two agents look at a laptop screen featuring many real estate email templates to choose from

Email marketing remains one of the most effective ways for real estate professionals to generate and nurture leads, maintain client relationships, and drive conversions …

A real estate agent types on their laptop next to a printout of their email marketing strategy template

A well-organized approach to your email marketing strategy ensures that your messaging stays consistent, relevant, and engaging to your audience. By using an email …

An instructor gestures on a white board in front of a class of students, illustrating how real estate coaches can help agents and brokers succeed.

Coaching appears to be having a moment. Though the International Coaching Federation has been running its Global Coaching Study for 16 years, they found …

Real estate agent in front of laptop texting leads, leveraging email and SMS marketing strategies to move prospects down the sales funnel

Email and SMS marketing remain two of the most powerful tools for nurturing leads, staying top of mind, and converting prospects into buyers and …

An agent opens the door to her real estate open house, greeting an attendee and potential homebuyer

Not all open houses are created equal. To make yours stand out — especially in the luxury market — you need a strategic approach, …

A real estate agent types of a laptop using email marketing tools such as a content calendar to promote her business

Leveraging the right email marketing tools allows real estate professionals to automate communications, streamline follow-ups, and ultimately increase conversion rates. Whether you’re nurturing cold …

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