To grow your real estate business, you need more listings. That might sound simple—but as any good agent knows, it takes work. From leveraging and growing your network to cold calling the right way, we’re sharing actionable advice that reveals how to get real estate listings.
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Tap into your existing network
Reaching out to the people you already know is one of the smartest ways to find potential clients and secure more listings. Here are some tips for approaching those conversations:
Talk to your friends and family
Reach out to everyone you know and ask if they’re considering buying or selling a home, or if they know anyone who is. You can also offer to provide advice about the real estate industry to them or anyone they know who might be seeking guidance.
Maintain relationships with current and former clients
Your existing and past clients can be one of the biggest sources of referrals and new listings. But don’t just reach out when you need something! Keep in touch regularly—invite them to events, congratulate them on anniversaries and milestones, and send them valuable content through newsletters.
When it comes time to ask for a review or referral, it’ll be a much more natural conversation. They’ll also be much more likely to think of you again when they’re considering buying or selling.
Grow your network
In addition to tapping into the people you already know, you should always be looking for opportunities to scale your network. Here’s how to get real estate listings by growing your network:
Attend local industry and community events
To grow your professional network and make potentially fruitful connections, make sure to consistently attend local industry events. Becoming a regular at other local events can also help you grow your network and establish yourself as someone who shows up for your community.
Connect with local developers
Building relationships with developers in your area can absolutely lead to future real estate listings. One note of caution: developers may already have an agent they’re working with, so tread lightly to ensure you don’t step on any toes or burn any bridges with fellow agents.
Develop relationships with other local professionals
Build and foster trusted relationships with local attorneys, lenders, inspectors, designers, architects, contractors, and other local professionals. Not only will you be able to refer your clients to these valuable resources when they need them, but these professionals will also be more likely to think of and recommend you to potential clients.
Build connections with other agents
Your fellow agents can be excellent allies throughout your career—they’re a great source of knowledge that can help you learn how to get real estate listings. You can visit local real estate offices or reach out via email or social media to introduce yourself and share that you’re looking to meet others in the industry. Ideally, building these relationships will lead to new friendships, event invites, and referral partnerships.
Cold call the right people
While cold calling for real estate listings can be intimidating at first, it gets easier with time. It also helps to have a strategy about who you’re going to call.
Whenever possible, try to meet with cold leads in person. Selling or buying a home is a big decision, and investing the time in getting to know each other can build trust. Invite leads out to coffee, lunch, open houses, or other events to get to know each other and begin forming a relationship.
The following groups can be great potential sources for real estate listings:
For sale by owner (FSBO) listings
Get in touch with homeowners who have been trying to sell their homes for months. As time passes, many FSBO sellers come to realize how much work is involved with selling a house and may be more open to working with an agent.
Expired listings
Search for expired real estate listings to find potential clients who may be frustrated that their home hasn’t sold and ready to find someone who can help them make it happen.
Canceled or withdrawn listings
You can often convince these homeowners to re-list their homes by showing them how the market has changed since they pulled their listing or providing other market insights that address the pain points that caused them to withdraw.
Leverage your current listings
Your current real estate listings are one of the best ways to showcase what you have to offer and generate new leads. Here’s how to get real estate listings by leveraging your current listings:
Host compelling open houses
Make your event special with free drinks and food, goodie bags, and even raffle giveaways. Happy hours are a popular way to draw people to your listings, from prospective sellers and buyers who want to move into the neighborhood to current neighbors who may be considering a move in the future.
Send postcards about recent sales
Mail postcards to let neighbors know about a recent sale you closed in the area. Call attention to the reasons the sale was a success, such as a home that sold over asking or had a certain number of offers. Make sure to also include a call to action that drives them to get in touch with you, like an event invite or an offer of a free consultation.
Level up your listing marketing
Creating beautiful websites for every listing shows potential seller clients the quality of marketing you will put into their property. These dedicated sites also uplevel your online presence and show that you’re a professional who clients can trust.
Stay active on social media
Smart social media marketing strategies help you connect with your target market, demonstrate your expertise, and secure new real estate listings. Learn how to get real estate listings with your social media by following these tips about what to post:
Share local tips
Highlight neighborhood favorites and give insider tips and secrets. These establish you as a local expert and provide a lot of value, especially for people considering moving to the area.
Post your listings
Social media is ideal for posting high-quality photos and videos of your listings, demonstrating your marketing skills and brand.
Share industry and market news
This content shows that you stay informed, establishes you as an authority in the space, and builds trust.
Answer frequently asked questions
Proactively post answers to questions and host Q&A or ask-me-anything (AMA) sessions to provide value to potential clients and build trust.
Share client testimonials
Don’t just say how great you are—show it. Having past clients speak about their terrific experience with you speaks a lot more loudly than anything you could say yourself.
Share company milestones
Posting company milestones on social media can be a useful way to show off your successes and build authority and trust.
Stay engaged
Reply to questions and comments on your posts and like and comment on others’ posts. This fosters relationships while putting your name out there so you get in front of more potential clients.
Consider hiring professionals to manage your social
Take the pressure of social media management off your plate by hiring a team to boost growth, engagement, and credibility, which can lead to new real estate listings.
Run marketing and advertising campaigns
Advertising is not a small investment— time or money-wise but it can pay off in dividends. And understanding how to get real estate listings through advertising is invaluable for your business. From traditional marketing channels to digital solutions, try these methods to spread the word about your brand, attract new clients, and bring in new real estate listings.
Run paid digital ads
With strategic social and paid search ads, you can target your ideal audience and generate more leads. You can also easily measure the success of these ads and make adjustments to find what works.
Set up email campaigns
Keep leads engaged and nurture relationships with new and existing prospects through email marketing campaigns.
Send real estate mailers
Postcards and other formats of real estate mailers are a great way to spread awareness that can eventually lead to new listings.
Develop quality business cards
Invest in high-quality, on-brand business cards to hand out to potential clients and leave with local businesses.
Use real estate farming
Real estate farming refers to the practice of establishing a strong brand reputation within a specific geographic location. To get more real estate listings, you want to become the go-to expert in the area. Try these tips for your farming:
Know your market
Become an expert in the area you want to farm—from the average home sale price to the demographics and what locals care about. Knowing the market gives you great insight into how to get real estate listings in that neighborhood.
Regularly send valuable information
From mailers to emails, consistently send information that provides value to people in the community. This can include recent home sales, offers of free home valuations, market intel, and more.
Attend community events
Become a regular presence at local events, demonstrating that you are invested in the community.
Partner with local businesses
From co-sponsoring local teams to advertising with local businesses, get your name out there via businesses your community trusts.
Target paid ads to your local area
Target the exact area you’re farming with paid advertising tailored to appeal to your target audience.
How to get more real estate listings with Luxury Presence
A throughline with all the tips we’ve shared above: to bring in more listings, you need a professional online presence and a way to get in front of your target audience. Luxury Presence can help you do exactly that, with award-winning website designs and expert marketing solutions that help you attract more clients and secure more listings. Book a free strategy call and demo to discuss how to get real estate listings by elevating your brand and marketing.
