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business man standing at top of staircase. Used as decorative image for blog titled What’s the difference between a Realtor and a real estate agent?

Navigating the complex world of real estate can be daunting, especially when it comes to understanding the roles of the professionals involved. Perhaps the …

A close up of an agent's hand posting real estate captions for social media from their smartphone

Because they bring valuable context to image and video posts, social media captions should be a core part of your overall marketing strategy. By …

Two women sit on a couch in an office working to compile a marketing toolkit for their business

Whether you’re a seasoned agent or new to the industry, a well-structured marketing plan — supported by the right tools — can significantly boost …

Three circles on a black background encircle three headshots of real estate executives: Spencer Rascoff, James Dwiggins, and Jack Miller with text about an upcoming webinar on industry change

In this time of legal upheaval and industry transformation, Luxury Presence brought together three experts to give real estate professionals a comprehensive look at …

Modern and luxury home exterior

Understanding the main types of marketers in real estate can help you refine your strategy and ensure that it aligns with your business objectives …

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

5 galvanized buckets of different shapes and sizes, representing audience segmentation techniques

Audience segmentation is a highly effective strategy for connecting with your prospects and leads. By dividing your contacts into targeted groups based on specific …

A laptop shows a website design wireframe on the screen, illustrating the decision between choosing luxury presence or real geeks to design your real estate website

Trying to decide between Luxury Presence and Real Geeks? Here we compare both platforms, outlining their strengths and weaknesses to help real estate agents …

A woman practicing successful real estate lead follow-up on the phone.

Learn best practices for real estate lead follow-up and how AI tools can streamline and enhance your nurturing efforts.

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