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Example of real estate branding on a business card

One of the most effective ways to differentiate yourself and build trust with potential clients is through personal branding. But what exactly is personal …

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Does it seem impossible to see real results from your ad campaigns without a massive budget? Think again. Luxury Presence is excited to introduce …

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In an industry where real estate agents often wear multiple hats — marketer, negotiator, financial advisor, therapist — it’s easy to become overwhelmed and …

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Website analytics are crucial to success in real estate. Establish a baseline understanding of what each metric tells you, which will help you create …

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With the majority of potential buyers and sellers turning to the internet to search for properties and agents, the role of social media in …

A realtor tweaks her agent bio to win more business.

Crafting a compelling real estate agent bio is essential for standing out in a crowded market and establishing a strong connection with potential clients …

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Luxury Presence's 2024 State of Real Estate Marketing Report offers a wealth of insights that are reshaping the industry landscape.

Real estate agent using a whiteboard and post-it notes to workshop her unique value proposition

Your unique value proposition (UVP) is the cornerstone of your personal brand, setting you apart from other agents and conveying to potential clients why …

a real estate agent sits at a wooden desk working on lead nurturing emails to send to prospects

The ability to nurture leads is what differentiates successful agents from those who struggle with stagnant pipelines. Email offers a powerful, cost-effective means to …

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