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A winding road through a scenic landscape, symbolizing the real estate client journey

From the first search to the final signature, your clients are on a journey. The more deeply you understand that journey, the better you …

Tools needed for analyzing brand logos and market data to conduct a competitive brand analysis

If you’re not paying attention to your competitors, you’re leaving opportunity on the table. A competitive brand analysis helps you uncover opportunities, differentiate your …

Nile Lundgren, leading real estate expert, captured in a polished, confident pose

In this episode of the Presence Podcast, host Aaron Grushow sits down with Nile Lundgren — top-producing agent, media personality, and star of Netflix’s …

A real estate broker sits with a candidate to ask real estate interview questions.

In a year defined by accelerated market shifts and mounting competition, brokerages and team leads can no longer afford to ask the wrong questions …

real estate agent on laptop consulting with first time homebuyers, a profitable real estate niche for this agent

In real estate, few skills are as critical — and as underrated — as the ability to set clear expectations. Clear expectations create calm …

Woman takes a client satisfaction survey

While closing a deal might signal the end of a transaction, it should never mark the end of your relationship with a client. This …

Screenshot of the home page of single property site for an apartment on garden street that needs a stellar property description

Property descriptions can make all the difference in making — or breaking — a future sale. By following these guidelines and taking the time …

Sally Forster Jones offers lessons and advice in this episode of the A-List

Discover how forging client relationships, maintaining discretion, and delivering seamless transactions can set you apart in luxury real estate. In this final episode of …

A real estate agent uses his calculator to work out real estate math formulas.

Success in real estate isn’t just about charm, hustle or curb appeal, it’s also about the numbers. Behind every smart investment, accurate valuation and …

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