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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Most real estate agents build their brand backward. They start with a logo, pick colors, write a bio, and post on social media before …
A real estate marketing budget in 2026 should fall between 7% and 12% of your Gross Commission Income (GCI). For an agent earning $250,000 …
A lead capture form is a short web form on your real estate website that collects visitor contact information, typically a name and email …
Coldwell Banker Gen Blue 2025 brought thousands of agents and brokers to Las Vegas for one of the most anticipated gatherings in residential real …
Your real estate agent bio is not a résumé. It is the first conversation you have with a potential client before you ever speak.
A real estate virtual tour is an interactive, 3D walkthrough that lets potential buyers explore a property from any device, at any time, without …
Why updating photos is an important part of your marketing strategy and brand. Homes photographed by a professional sell 32% faster and for up …
Client relationship marketing is the practice of building long-term, trust-based connections with buyers and sellers through personalized communication, consistent follow-up, and data-informed outreach. In …
In 2026, nearly all homebuyers start their property search online, which means the quality of your listing visuals matters more than ever (National Association …