Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

A workspace with a Mac, plants, and city buildings in the background.

Your elevated new website is ready to go live, and the next step is making sure the right people see it.

Real estate agent figuring out expenses at a desk with a calculator, tablet and cup of coffee in front of him

In 2026, new real estate agents typically spend between $7,400 and $69,600 in their first year, depending on their market, brokerage structure, and how …

A digital camera on a tripod is used for real estate videography.

Real estate videography is the practice of producing video content to market residential and commercial properties for sale or lease. In 2026, video has …

Image of a laptop screen with website analytics on it in an office

Website analytics for real estate agents is the practice of measuring how visitors find, browse, and act on your real estate website.

A mansion with a for sale by owner (fsbo) sign

If you want to know how to win FSBO listings in 2026, here is the truth most agents avoid: the opportunity is massive, but …

A man sits in front of a laptop, querying his database for real estate agents

Your real estate database is the single most valuable asset in your business. Not your brand, not your marketing budget, not even your reputation.

Office half in black and half in white with a laptop in the middle demonstrating the knowledge gap about GCI real estate equations

Gross commission income (GCI) in real estate is the total revenue an agent earns from transaction commissions before any expenses are deducted.

For real estate agents choosing between a self-hosted website and a SaaS platform for their website in 2026, the decision comes down to three …

Covers for six of the best books for real estate agents arranged diagonally on a white background

The best real estate books for agents in 2026 cover five areas that separate top producers from everyone else: negotiation, leadership, lead generation, sales, …

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