Best Practices
When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.
Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for …
The Masters was happening last week, the same time we had a golf course home about to hit the market. So we built a …
A quick note before we get into this: I'm sharing general best practices here based on what I see in my role at Luxury …
How to shift from performative outreach to meaningful investment On January 15th, I started an experiment. No formal plan, no campaign brief. I picked …
Global clients buy certainty in new territory. And the fastest way to earn that certainty is to prove you'll tell them the truth, even …
After 15 years of running service organizations, I've learned that the difference between a team that keeps clients and a team that loses them …
When I was a brand-new manager at Pacific Bell, running a 411 Information group in the Peninsula, my results were coming in somewhere in …
In 1984, Pacific Bell made me one of their first female sales vice presidents, and the guys all said, "Give her San Jose, it's …
It's a common scenario: someone uses ChatGPT to write a batch of blog posts, then hears from a colleague that Google is going to …
Every service organization has a story it tells itself about what's working and what isn't. The only way to know if that story is …