Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

Two consumers crowd around a laptop screen as their realtor shows them listings on their IDX-enabled real estate website

The best IDX plugin for a real estate website in 2026 does far more than pull listings from the Multiple Listing Service (MLS).

A real estate business plan is the single most important document in your business. Agents and brokers who write one are 260% more likely …

A digital camera on a tripod is used for real estate videography.

Real estate videography is the practice of producing video content to market residential and commercial properties for sale or lease. In 2026, video has …

A real estate agent types of a laptop using email marketing tools such as a content calendar to promote her business

In 2026, the best email marketing software for real estate is the tool that matches your database size, your follow-up workflow, and your budget, …

A woman practicing successful real estate lead follow-up on the phone.

Mastering real estate lead follow-up is one of the highest-return skills an agent can build in 2026, because prompt and personalized communication is what …

Strong company culture is a competetive edge in real estate

Real estate professionals face shrinking margins, shifting commission structures, and an uncertain economic outlook heading into 2026. One factor is quietly separating thriving businesses …

A mansion with a for sale by owner (fsbo) sign

If you want to know how to win FSBO listings in 2026, here is the truth most agents avoid: the opportunity is massive, but …

For real estate agents choosing between a self-hosted website and a SaaS platform for their website in 2026, the decision comes down to three …

Covers for six of the best books for real estate agents arranged diagonally on a white background

The best real estate books for agents in 2026 cover five areas that separate top producers from everyone else: negotiation, leadership, lead generation, sales, …

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