Best Practices
When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.
Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for …
Door knocking is a direct prospecting method in which real estate agents visit homeowners in person to start conversations about buying or selling property.
I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to …
Measuring real estate marketing success in 2026 means tracking the right metrics at every stage of the funnel, from brand awareness through lead conversion …
With 43% of buyers starting their home search online (CallRail, 2026) and only 23.1% of real estate agents actively using content marketing (Digital Agency …
I’ve been doing SEO since 2012, and in that time, SEO has “died” about a dozen times, yet I’m still here. So when people …
I've spent years working on social media strategy at Luxury Presence, and the pattern I see over and over is this: agents who are …
Insights from our Senior Marketing Manager for Social Media, Aaron Grushow When I started filming property tours as a real estate agent, I was …
Before joining Luxury Presence, I spent years building a personal brand on TikTok, creating luxury real estate content across Los Angeles. In my role …
Most agents treat social media like a megaphone. They post listings, share market stats, and hope the algorithm does the rest. The agents generating …