Best Practices
When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.
Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for …
By Cyrus Nahai, Real Estate Advisor, New York I'm new enough to real estate that the contrast between my previous life and this one …
By Amy Nease, Real Estate Advisor The first time I sit down with a new buyer, I don't ask about bedrooms or square footage …
Every real estate agent has heard some definition of E-E-A-T by now. Fewer agents know what to actually do about it. The term gets …
By Kyle Whigham, SEO Manager For years, the plan was simple: rank higher, earn the click, convert the visitor. I still believe in that …
The Masters was happening at the same time we had a golf course home about to hit the market. So we built a campaign …
By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
By Cyrus Nahai I made my client a coupon for her housewarming gift. A handmade coupon, specifically designed for her, redeemable for one British …
By New York real estate advisor and founder of The Katzen Team, Frances Katzen Everyone's got a moment where they almost walked away. Mine …
Social media is an effective tool for building your real estate brand and positioning yourself as a market leader. The top real estate Instagram …