Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

I started my career in Silicon Valley doing sales before I made the jump to real estate. I've worked with hundreds of agents the …

A masterclass in the fundamental basics of modern marketing Range Rover has a commercial where someone drives up a massive flight of stairs at …

Our team operates like a basketball team. We're passing things, sharing the load, assisting one another. The ball moves. Someone sets a screen so …

I've spent years running paid ad campaigns across Google and Meta, first on the agency side, then in-house at Calendly, and now at Luxury …

A few weeks ago, our concierge called a client to check in on their anniversary plans. The client hadn't mentioned their anniversary recently, but …

Three things happened at once. Interest rates didn't fall the way everyone expected, instability overseas rattled the markets, and the job economy put people …

You will never see a full trash can at Disney World. The janitors are mandated to empty them the second they hit halfway, just …

Image of a laptop screen with website analytics on it in an office

Website analytics for real estate agents is the practice of measuring how visitors find, browse, and act on your real estate website.

Office half in black and half in white with a laptop in the middle demonstrating the knowledge gap about GCI real estate equations

Gross commission income (GCI) in real estate is the total revenue an agent earns from transaction commissions before any expenses are deducted.

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