Best Practices
When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.
Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for …
In 1984, Pacific Bell made me one of their first female sales vice presidents, and the guys all said, "Give her San Jose, it's …
It's a common scenario: someone uses ChatGPT to write a batch of blog posts, then hears from a colleague that Google is going to …
Every service organization has a story it tells itself about what's working and what isn't. The only way to know if that story is …
When people ask me about AI in paid advertising, I've noticed they usually mean one of two things. Some want to know about the …
I started my career in Silicon Valley doing sales before I made the jump to real estate. I've worked with hundreds of agents the …
A masterclass in the fundamental basics of modern marketing Range Rover has a commercial where someone drives up a massive flight of stairs at …
Our team operates like a basketball team. We're passing things, sharing the load, assisting one another. The ball moves. Someone sets a screen so …
I've spent years running paid ad campaigns across Google and Meta, first on the agency side, then in-house at Calendly, and now at Luxury …
A few weeks ago, our concierge called a client to check in on their anniversary plans. The client hadn't mentioned their anniversary recently, but …