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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Kendall Bonner took the stage at Inman Connect San Diego with a promise: she was going to explain why your pipeline is inconsistent, and …
By Cyrus Nahai, Real Estate Advisor, New York I'm new enough to real estate that the contrast between my previous life and this one …
By Amy Nease, Real Estate Advisor The first time I sit down with a new buyer, I don't ask about bedrooms or square footage …
Cost per lead is the number most agents watch. Cost per closed deal is the number that pays them.
Most real estate teams choose a CRM from a feature list instead of a growth plan. CRM requirements get harder as a team adds …
Most agents pick an enterprise real estate platform from a feature list instead of from the business outcome they want. Checkboxes get compared. The …
Here's the real question behind every lead generation decision: how much control do you want over the channel, the brand experience, and the contact …
Here's something most comparison articles skip. Market Leader and Zurple sit inside the same corporate portfolio. Constellation Real Estate Group announced in December 2024 …
Choosing real estate technology gets harder with every demo you sit through. Feature breadth is easy to compare. The harder question is whether a …