Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Transform your real estate marketing with AI driven ads like this one for a home valuation

In 2026, the agents winning the most listings are not spending more hours writing ad copy. They are using AI to produce high-performing real …

An array of different real estate presentations and CMA examples on a gray background

The three real estate presentations every agent needs to win more clients in 2026 are the listing presentation, the buyer's presentation, and the comparative …

A laptop sits open on a grey surface with Google Analytics open, showing the impacts of real estate SEO companies on agent and broker website visibility

The best real estate SEO (search engine optimization) company for most agents and brokerages in 2026 is one that combines local search authority, technical …

Woman holding up smartphone taking a listing photo of a small condo building for her real estate social media marketing campaign

Insights from our Senior Marketing Manager for Social Media, Aaron Grushow When I started filming property tours as a real estate agent, I was …

A real estate agent types out email marketing subject lines on their laptop for their latest outreach campaign to leads

Your email might contain the most valuable market insight of the quarter, the sharpest call to action you have ever written, or a listing …

A closing gift for a real estate buyer sits on a realtor's white desk next to a pair of scissors and present decorations

A real estate closing gift is a present given by a real estate agent to a buyer or seller client at the conclusion of …

image of cube exploding used to symbolize real estate block chain

As of 2026, blockchain technology has moved from theoretical promise to active deployment across the real estate industry.

A black-and-white image of a tunnel used as a metaphor for a real estate marketing funnel.

A real estate sales funnel is the system that turns strangers into leads, leads into appointments, and appointments into closed deals. In 2026, agents …

Businesswoman on white couch with tablet looking through list of real estate keywords to find the right one to use

As of 2026, 97% of homebuyers use the internet during their home search, and the phrases they type into Google, ChatGPT, and Perplexity determine …

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