Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

Two people look through a real estate agent resume at a desk with another person across from them

Creating a professional real estate agent resume is one of the most direct ways to stand out in a crowded field. In 2026, with …

Two women sit on a couch in an office working to compile a marketing toolkit for their business

Whether you are a seasoned agent or new to the industry, a well-structured marketing plan supported by the right real estate marketing tools is …

Before joining Luxury Presence, I spent years building a personal brand on TikTok, creating luxury real estate content across Los Angeles. In my role …

A real estate agent looks at his email marketing performance metrics, wondering what is a good click rate for email marketing?

Real estate email marketing is one of the highest-return channels available to agents in 2026, but only if you know how to read the …

Agent at a standing desk creating a real estate CMA & presentation for clients using software

In 2026, the right real estate CMA software does more than pull comps. It shapes how sellers perceive your expertise before you ever walk …

A good example of a real estate agent using Instagram to demonstrate their expertise.

Use your social content to elevate your brand and share your knowledge. In 2026, real estate agents who show up consistently on social media …

The best real estate marketing materials in 2026 are the ones that work together as a system: a professional website, listing presentations, single property …

graphic showing how to build a real estate website

In 2026, real estate agents are expected to show up everywhere: Instagram, YouTube, email, blogs, listing platforms, and more. The pressure to create fresh …

A real estate agent sits crosslegged on a grey couch, typing out a drip email marketing real estate campaign

As of 2026, drip email marketing for real estate remains one of the most reliable ways to turn cold inquiries into active clients without …

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